Bold Branding for DTC Wellness & Pet BrandsSabrina Polanco
šŖ© Make it Bold!
Your brand is your competitive edge. Build it in bold. We blend strategic insight, unconventional thinking, and the audacity to be different, to build brands that own their space and leave a lasting mark. From emerging wellness brands to DTC game-changers, new founders, and seasoned creatives ā weāre your crew. Our full-spectrum branding transforms your big idea into an experience people canāt help but join.
What's included
Research & Strategy: R1
Research & Strategy R1 will include a comprehensive audience profile to understand your target market, along with an analysis of the competitive landscape to identify key industry players and trends. Brand positioning will be defined to differentiate your brand in the market, while a clear mission statement will articulate your brand's purpose. Additionally, a vision statement will be crafted to reflect the long-term aspirations and goals of your brand.
Research & Strategy: Final
The final Research & Strategy phase will include the updated brand positioning, mission statement, and vision statement, aligned with the brandās values and goals. Core values will be refined to reflect the essence of the brand, while updated brand headlines will clearly communicate its message and unique value proposition. These elements will serve as the foundation for all future brand development and messaging.
Moodboards
Round One will present two high-level brand concepts, offering distinct visual directions for the brand. Round Two will feature the updated chosen direction, refined and adjusted based on client feedback to ensure alignment with their vision and preferences.
Messaging R1 & Visual Identity R1
The Messaging R1 deliverables include updated core values, brand headlines, tone of voice and copy rules, as well as defined language conventions and brand vocabulary. The Visual Identity R1 deliverables consist of one brand identity direction based on the selected moodboard, a visual strategy for the look and feel, a design system for consistency, logo design, a color palette with specifications, iconography design, font selection, and typography guidelines, all aligned to create a cohesive brand presence.
Messaging Final & Visual Identity Final
The final Messaging and Visual Identity phase will include an updated tone of voice, language conventions, and brand vocabulary, all designed to refine and strengthen your brandās messaging. The visual identity will be further refined based on client feedback, ensuring it aligns with the brandās vision. All photography included will be for placement purposes only, serving as inspiration and a guide for style. The client will be responsible for producing their own content moving forward.
Brand Guidelines
The final Brand Guidelines will include messaging and naming edits, along with guidelines for photography, iconography, logo usage, typography, tone of voice, messaging, and graphical conventions. These guidelines will provide a clear framework for maintaining a cohesive brand identity across all touchpoints.
Handoff
The handoff will include logo assets in both print and digital formats (PNG, SVG, AI, EPS), as well as iconography and graphic elements in print and digital formats. The client will receive both a PDF version of the brand guidelines and a digital version accessible through a Figma link for easy reference and future updates.
FAQs
We love our processes smooth and streamlined. We ask that you come prepared with a solid grasp of what youāre looking for, your business goals, and a commitment to collaborate throughout the project. You may also need to set aside a budget for any additional assets for your brand or website.
Most of our projects are booked one to two months in advance, so we encourage you to reach out as soon as possible to secure your spot. If you have a hard deadline or launch date, we suggest adding at least a two-week buffer to our usual timelines.
We value the well-being of our clients and ourselves, as well as the quality of our work. These require time and consideration. Thatās why we typically don't take on rushed projects. But we'll do our best to help you out where we can.
We don't do standalone logos. Hereās why: a logo alone doesn't build a brand. We're here to create the full experience, from crafting your story and bringing your identity to life, to designing a striking website thatās an authentic expression of you. We're in the business of building brands and communities, not just logos.
While we prioritize creating spaces that center around women, BIPOC, and queer founders (because not enough of those spaces exist!), we're passionate about working with anyone who shares our values and vision.
Sabrina's other services
Starting at$10,000
Duration10 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Art Director
Brand Design
Graphic Designer
Service provided by
Sabrina Polanco
max
Florida, USA- $100k+
- Earned
- 50
- Paid projects
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- Rating
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Bold Branding for DTC Wellness & Pet BrandsSabrina Polanco
Starting at$10,000
Duration10 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Art Director
Brand Design
Graphic Designer
šŖ© Make it Bold!
Your brand is your competitive edge. Build it in bold. We blend strategic insight, unconventional thinking, and the audacity to be different, to build brands that own their space and leave a lasting mark. From emerging wellness brands to DTC game-changers, new founders, and seasoned creatives ā weāre your crew. Our full-spectrum branding transforms your big idea into an experience people canāt help but join.
What's included
Research & Strategy: R1
Research & Strategy R1 will include a comprehensive audience profile to understand your target market, along with an analysis of the competitive landscape to identify key industry players and trends. Brand positioning will be defined to differentiate your brand in the market, while a clear mission statement will articulate your brand's purpose. Additionally, a vision statement will be crafted to reflect the long-term aspirations and goals of your brand.
Research & Strategy: Final
The final Research & Strategy phase will include the updated brand positioning, mission statement, and vision statement, aligned with the brandās values and goals. Core values will be refined to reflect the essence of the brand, while updated brand headlines will clearly communicate its message and unique value proposition. These elements will serve as the foundation for all future brand development and messaging.
Moodboards
Round One will present two high-level brand concepts, offering distinct visual directions for the brand. Round Two will feature the updated chosen direction, refined and adjusted based on client feedback to ensure alignment with their vision and preferences.
Messaging R1 & Visual Identity R1
The Messaging R1 deliverables include updated core values, brand headlines, tone of voice and copy rules, as well as defined language conventions and brand vocabulary. The Visual Identity R1 deliverables consist of one brand identity direction based on the selected moodboard, a visual strategy for the look and feel, a design system for consistency, logo design, a color palette with specifications, iconography design, font selection, and typography guidelines, all aligned to create a cohesive brand presence.
Messaging Final & Visual Identity Final
The final Messaging and Visual Identity phase will include an updated tone of voice, language conventions, and brand vocabulary, all designed to refine and strengthen your brandās messaging. The visual identity will be further refined based on client feedback, ensuring it aligns with the brandās vision. All photography included will be for placement purposes only, serving as inspiration and a guide for style. The client will be responsible for producing their own content moving forward.
Brand Guidelines
The final Brand Guidelines will include messaging and naming edits, along with guidelines for photography, iconography, logo usage, typography, tone of voice, messaging, and graphical conventions. These guidelines will provide a clear framework for maintaining a cohesive brand identity across all touchpoints.
Handoff
The handoff will include logo assets in both print and digital formats (PNG, SVG, AI, EPS), as well as iconography and graphic elements in print and digital formats. The client will receive both a PDF version of the brand guidelines and a digital version accessible through a Figma link for easy reference and future updates.
FAQs
We love our processes smooth and streamlined. We ask that you come prepared with a solid grasp of what youāre looking for, your business goals, and a commitment to collaborate throughout the project. You may also need to set aside a budget for any additional assets for your brand or website.
Most of our projects are booked one to two months in advance, so we encourage you to reach out as soon as possible to secure your spot. If you have a hard deadline or launch date, we suggest adding at least a two-week buffer to our usual timelines.
We value the well-being of our clients and ourselves, as well as the quality of our work. These require time and consideration. Thatās why we typically don't take on rushed projects. But we'll do our best to help you out where we can.
We don't do standalone logos. Hereās why: a logo alone doesn't build a brand. We're here to create the full experience, from crafting your story and bringing your identity to life, to designing a striking website thatās an authentic expression of you. We're in the business of building brands and communities, not just logos.
While we prioritize creating spaces that center around women, BIPOC, and queer founders (because not enough of those spaces exist!), we're passionate about working with anyone who shares our values and vision.
Sabrina's other services
$10,000