What's included

• Logo Package

  Most clients need more than one logo for different uses in a visual identity. • Primary logo - The main logo used to represent your brand. • Secondary logo - A rearranged primary logo to be used when the primary logo doesn't fit a space. • Submark - A simplified version of the logo to be used for things like social media icons • Favicon - The really small logo you see in your web browser tabs that identify a website.

• Brand Guidelines

  This is the rulebook for your visual identity. It tells you which logo you should use in every use case and how not to display your logo. Colour schemes are detailed as well as official fonts. Style boards give guidance on how a brand's visual language is to be displayed. Additional rules such as the types of visual elements to be used are also detailed here.