Highly Converting Landing Page

Oreoluwa Osewa

Starting at

700

About this service

Summary

I create modern, user-friendly web designs that not only look great but also provide a seamless experience for your audience. My process includes a fully editable Figma file, a unique style guide for brand consistency, and detailed handoff documents to ensure smooth development. What sets me apart is my focus on both aesthetics and functionality—crafting designs that are visually striking while being intuitive and conversion-focused.

Process

1. Discovery & Research

Define project goals: Understand business objectives, target audience, and key requirements.

Competitor analysis: Study similar websites for inspiration and industry trends.

User research: Gather insights via surveys, interviews, or analytics (if redesigning).

Content audit: Organize existing content (text, images, videos) or plan new content.

2. Information Architecture (IA) & Wireframing

Create a sitemap: Outline all pages and their hierarchy.

Low-fidelity wireframes (Gray boxes):

Sketch basic layouts (mobile & desktop) focusing on structure, not visuals.

Use Figma’s wireframe kits or simple rectangles/text.

Validate with stakeholders: Ensure alignment on layout and user flow.

3. UI Design (High-Fidelity Mockups)

A. Style Guide & Design System

Colors: Primary/secondary palette, accents (ensure accessibility contrast).

Typography: Font families, sizes, weights, line heights.

Buttons/Components: Default, hover, active states.

Icons/Illustrations: Consistent style.

Spacing/Grid: 8px/12px grid, margins, padding rules.

B. High-Fidelity Mockups

Convert wireframes to polished designs:

Apply colors, typography, and imagery.

Design key pages (Home, Product, Contact, etc.).

Ensure mobile responsiveness (use Auto Layout and Constraints).

Micro-interactions: Hover effects, button states (use Figma’s Smart Animate).

4. Prototyping & Interaction Design

Link screens: Create clickable flows (e.g., "Sign Up" button → Form page).

Transitions: Use Figma’s Prototype tab to set animations (e.g., fade, slide).

User testing: Share prototype links with stakeholders/users for feedback.

5. Developer Handoff

Prepare specs:

Use Figma’s Inspect mode for CSS, spacing, and assets.

Export assets (SVG/PNG) via "Export" tab.

Document animations (Lottie/JSON files if needed).

Collaborate: Add comments, share with devs.

FAQs

What’s the process for designing a website with you?
We follow a clear, structured process to ensure your website meets your expectations and business goals. It includes: Discovery Phase: We gather information on your brand, goals, and target audience. Wireframing & Prototyping: We create low-fidelity wireframes and prototypes to visualize the site’s layout. High-Fidelity Design: Once you approve the wireframe, we design the final layout with detailed elements, including colors, typography, and images. Feedback & Revisions: We incorporate your feedback and make any necessary revisions to ensure the design aligns with your vision. Handoff to Development: After final approval, we provide all assets and detailed instructions to your development team for implementation.
How long will it take to complete my website?
The timeline can vary depending on the complexity of the project, but typically: Basic Website: 1-2 weeks Complexity Website: 4-6 weeks
Will my website be mobile-friendly?
Yes! We design websites to be fully responsive, meaning they will work seamlessly across all devices, including smartphones, tablets, and desktops. We prioritize mobile-first design, ensuring a smooth experience for all users, no matter the device.
Can you redesign my existing website?
Absolutely! If you already have a website and want to refresh or redesign it, we can help. We’ll evaluate your current site, understand what works and what doesn’t, and create a modern, user-friendly design that enhances the user experience and helps you reach your goals.
How do you ensure the website is accessible to all users?
I follow WCAG (Web Content Accessibility Guidelines) to ensure that your website is accessible to users with disabilities. This includes ensuring proper color contrast, providing alt text for images, and making sure the site can be navigated with a keyboard.

What's included

One highly converting landing page design
A fully customized, responsive landing page design created in Figma, optimized for conversions and tailored to your brand's needs. The design will include clear call-to-actions, mobile-friendly layouts, and visually appealing elements to attract and engage your target audience.
Full Figma file
The design will be delivered in Figma, or exported to any other format to your likings.
Custom illustrations or pictures
Custom illustrations or pictures – The service includes any custom stock photos, licensed illustrations or AI generated images.

Example projects