Brand Design

Praneet Selva

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About this service

Summary

The scope of this project is brand design, which involves creating a visual identity for a company or organization. Brand design encompasses various elements such as logo design, color palette selection, typography, and overall visual style. It aims to establish a consistent and recognizable brand image that effectively communicates the company's values, personality, and offerings to the target audience.
In working with clients, it's essential to follow a structured approach that includes several phases:
Discovery: This phase involves understanding the client's business, target audience, values, and goals. Gathering information about competitors and market trends is also crucial during this phase.
Strategy: Based on the insights gained in the discovery phase, a brand strategy is developed. This includes defining the brand positioning, key messages, and desired perception in the market.
Concept Development: The concept development phase focuses on creating visual ideas and design concepts that align with the brand strategy. Multiple design options are explored and presented to the client for feedback and refinement.
Design Execution: Once the concept is approved, the design is further developed and refined. This phase involves creating the final logo, selecting the color palette, typography, and other visual elements that form the brand identity.
Brand Guidelines: Brand guidelines are created to provide clear instructions on how to use the brand elements consistently across different platforms and mediums. These guidelines ensure that the brand identity remains cohesive and recognizable.
Throughout the process, effective communication and collaboration between the client and the design team are essential. Clients are encouraged to provide feedback, ask questions, and actively participate in the decision-making process to ensure that the final brand design meets their expectations and aligns with their vision.
By following these phases and guidelines, we aim to deliver a compelling brand design that helps our clients differentiate themselves in the market, connect with their target audience, and build a strong brand presence.

What's included

  • Moodboard & Creative Direction

    The moodboard and creative direction will serve as a visual and conceptual guide, helping to shape the overall aesthetic and tone of the final deliverables.

  • Primary Logo

    It is designed to establish instant recognition and create a strong visual identity for the client.

  • Secondary Logo

    It is designed to be used in specific contexts or situations where the primary logo may not be suitable or practical.

  • Brandmark

    A unique symbol, emblem, or design element that encapsulates the essence of a brand and helps distinguish it from competitors.

  • Brand Pattern (illustrations)

    The purpose of creating a brand pattern is to establish a recognizable and cohesive visual identity for the brand.

  • Color Palette

    Color palette combines vibrant and energetic tones with calming and sophisticated hues to create a visually appealing and well-balanced design. The color palette has been carefully curated to evoke specific emotions and create a cohesive visual experience.

  • Typography

    The goal is to create a set of typographic pairings that will be used across various design materials for the client. The pairings will consist of two or more typefaces that complement each other and enhance the overall aesthetic and readability of the content.

  • Brand Guidelines Doc.

    The main objective of the Brand Guidelines Document is to establish a clear and cohesive visual and verbal identity for the client's brand. It aims to maintain consistency and professionalism in all brand communications, while also promoting brand recognition and strengthening brand equity.

  • Final Logo Files

    All packages include brand guidelines doc, final logo files which will be exported in the following formats: EPS, SVG, PDF, JPG, PNG, and 2 revisions.

Skills and tools

Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop
Figma

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