Branding-BI/CI & Logo

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Junyoung Lee

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About this service

Summary

Overview

As a branding expert specializing in CI, BI, and logo design, I craft comprehensive brand identities that not only look visually stunning but also resonate with your target audience. My goal is to build a strong, cohesive brand that reflects your company’s core values and sets you apart in the market. Whether you’re launching a new brand or revamping an existing one, I provide tailored solutions to ensure your brand makes a lasting impression.

What I Offer

Corporate Identity (CI) Development: I develop a unified corporate identity that visually communicates your company’s mission and values, ensuring consistency across all touchpoints.

Brand Identity (BI) Creation: I help shape your brand’s personality and market positioning by crafting a distinctive visual identity that speaks directly to your target audience.

Logo Design: I design meaningful, impactful logos that visually represent your brand’s story and values, ensuring versatility across different platforms and mediums.

Visual Identity Systems: I create comprehensive visual identity systems, including color schemes, typography, and iconography, to ensure brand consistency across all communications.

Branded Stationery Design: I design professional business cards, letterheads, and other stationery, reinforcing your brand identity in everyday communications.

Social Media Branding: I design social media assets, such as profile images, banners, and post templates, ensuring that your brand looks consistent and professional across all platforms.

Brand Guidelines: I provide detailed brand guidelines that document your visual identity, ensuring that your brand is maintained consistently across all future communications and platforms.

Why Choose Me?

Brand-Centered Approach: I focus on creating brand identities that are not only aesthetically pleasing but also deeply aligned with your company’s core values and mission.

Years of Experience: With extensive experience in branding, I have worked with businesses across various industries, helping them create strong, recognizable brand identities.

Collaborative Process: I believe in working closely with my clients to ensure their vision is realized, providing regular updates and collaborating throughout the process.

Expert Design Tools: I use industry-standard design tools such as Adobe Illustrator, Photoshop, and Figma to create high-quality, professional designs.

Process

Initial Consultation: We’ll discuss your brand’s goals, target audience, and specific needs.

Research & Discovery: I perform in-depth research on your industry, competitors, and target market to inform the design direction.

Design Phase: I create logos, visual assets, and brand identity systems that align with your brand’s mission and goals.

Feedback & Refinement: I gather your feedback and refine the designs to ensure they meet your expectations.

Final Delivery: All final assets, including logo files, brand guidelines, and visual assets, will be delivered in various formats for digital and print use.

What's included

🏢 CI/BI Development
A well-structured Corporate or Brand Identity system that defines the core values and visual representation of your brand.
🪽 Brand Identity Guidelines
A comprehensive document outlining your brand’s color palette, typography, logo usage, and visual elements to ensure consistency across all platforms.
✨ Logo Design (Primary & Variants)
A fully customized logo in multiple formats (PNG, SVG, AI, EPS) including primary, secondary, and icon variations for various uses.
🧾 Business Card & Stationery Design
Branded designs for business cards, letterheads, and other stationery items, ready for print and digital use.
📱 Social Media Assets
Optimized brand visuals for social media platforms, including profile images, banners, and post templates.

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