The Deluxe Package | Strategy, Audit, and Analytics

Cory Perry

Starting at

315

About this service

Summary

Bundle my services together and save money! This package includes a Social Media Strategy Playbook, a 30-day audit of both your owned social media accounts and those of your top competitor, and a 30-day analysis of your organic social media performance.

Process

We will kick things off with the audits and analytics. After discussing findings and recommendations during a 1-hour consult, I will get to work on your Social Media Strategy Playbook. Once complete, we will jump on the phone again to walk through my recommendations and make sure you feel comfortable and ready to use your new playbook.

See all that's included in each deliverable:

Social Media Strategy Playbook

1 hour consult before I dive in

1 hour consult to discuss recommendations

Your “why” for being on social media

Content Pillars

Brand tone of voice

Key platforms and posting cadences

Content examples

Community engagement/ response guidance

Paid social recommendations can be added for an additional cost

Once a playbook has been made, it can be refreshed at a discounted rate

Audit

Active platforms and posting cadence

Content themes

Image/ video types

Public-facing engagement

Analytics

1-hour consult to discuss findings and recommendations

Total impressions and engagements

Overall engagement rate and engagement rate by content theme and type

Click through rate as applicable

Total video views as applicable

Insights on content performance by theme and type

Relevant comment themes as applicable

Optional Add-Ons (additional cost)

Upgrade to a 90-day audit and analysis

Add paid social recommendations to your playbook

Add additional competitors and/or industry insights to your audit

What's included

Social Media Strategy Playbook
A comprehensive guide to how you should approach social media customized to your business and goals. Let’s outline the best strategies for you to post with a purpose.
Social Media Audit | 30-Day, Your Social Accounts
A big picture look at your social presence. Let me do the digging for you and share the learnings so you can have more impactful content.
Social Media Audit | 30-Day, Social Accounts of 1 Competitor
A big picture look at the social media presence of your top competitor. Let me do the digging for you and share the learnings so you can have more impactful content.
Social Media Analytics Report | 30-Day
A detailed report of social media performance over a 30-day period by analyzing backend platform metrics and providing actionable insights to improve.

Example projects