• Brand discovery questionnaire and visual audit
• Moodboard and creative direction
• Strategic color palette with HEX, RGB and CMYK values
• Typography system with font pairings, hierarchy and usage rules
• Supporting graphic elements and layout principles
• Photography and imagery direction
• 3 editable branded social media templates
• A concise visual style guide in PDF format
• 2 structured revision rounds
• Organized final files and brand specifications