Visual Brand IdentityStacy · Heed Collective
About
A visually driven identity system for brands that already have strategy in place and need a polished, recognizable look.
Perfect for
Brands seeking a crisp visual overhaul that amplifies their existing strategy and elevates perception across platforms.
What's included
Interactive design session
A collaborative, real-time session where we align visions, spark ideas, and set the creative tone together.
Creative direction & moodboard
Your visual compass: tone, texture, and inspiration.
Two creative concept directions
You’ll receive two distinct visual directions to choose from, so we can explore and refine what feels most aligned.
Logo suite
Primary, secondary, and sub-mark designs for versatile use, favicon.
Color & font system
A signature palette and type pairing for strong, consistent presence.
Brand imagery references
Curated visual directions to inspire and guide future content.
Brand elements & supporting graphics
Up to 5 custom visual assets to enhance storytelling and maintain consistency.
Visual Identity guidelines (PDF + Figma)
Clear rules and flexible components to keep your identity aligned.
Client portal (Notion HQ)
Your central hub to review progress, give feedback, and access all final deliverables.
Results
Our clients get a clear, professional identity system that improves brand consistency and visual trust across channels.
→ 89% report an increase in recognition and perceived brand value within 2–3 months post-launch.
→ 100% say they feel more proud, confident, and creatively aligned with how their brand shows up in the world.
FAQs
Yes. I’m part of Heed Collective, and my teammates handle strategy, naming, and messaging, so we can bring them in before the visual phase if needed.
No. We at Heed Collective believe in complete systems, not fragments. A single logo won’t be enough to express your brand’s depth or personality without a visual framework to support it.
Yes. Whether it’s a refresh or full transformation, we’ll adapt the process to honor what’s working while evolving what’s not.
They’re always welcome. If you don’t have them, we’ll define the visual mood together during the interactive session.
The scope can be adjusted. For example, adding iconography, illustration systems, or custom patterns depending on your brand’s needs.
Yes. You can add an optional Motion Design upgrade for animated logos or brand elements, perfect for digital use.
Example work
Stacy's other services
Starting at$2,500
Duration3 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma
Midjourney
Brand Design
Brand Strategist
Graphic Designer
Service provided by
Stacy · Heed Collective proKharkiv, Ukraine
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- Earned
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- Paid projects
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Visual Brand IdentityStacy · Heed Collective
Starting at$2,500
Duration3 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma
Midjourney
Brand Design
Brand Strategist
Graphic Designer
About
A visually driven identity system for brands that already have strategy in place and need a polished, recognizable look.
Perfect for
Brands seeking a crisp visual overhaul that amplifies their existing strategy and elevates perception across platforms.
What's included
Interactive design session
A collaborative, real-time session where we align visions, spark ideas, and set the creative tone together.
Creative direction & moodboard
Your visual compass: tone, texture, and inspiration.
Two creative concept directions
You’ll receive two distinct visual directions to choose from, so we can explore and refine what feels most aligned.
Logo suite
Primary, secondary, and sub-mark designs for versatile use, favicon.
Color & font system
A signature palette and type pairing for strong, consistent presence.
Brand imagery references
Curated visual directions to inspire and guide future content.
Brand elements & supporting graphics
Up to 5 custom visual assets to enhance storytelling and maintain consistency.
Visual Identity guidelines (PDF + Figma)
Clear rules and flexible components to keep your identity aligned.
Client portal (Notion HQ)
Your central hub to review progress, give feedback, and access all final deliverables.
Results
Our clients get a clear, professional identity system that improves brand consistency and visual trust across channels.
→ 89% report an increase in recognition and perceived brand value within 2–3 months post-launch.
→ 100% say they feel more proud, confident, and creatively aligned with how their brand shows up in the world.
FAQs
Yes. I’m part of Heed Collective, and my teammates handle strategy, naming, and messaging, so we can bring them in before the visual phase if needed.
No. We at Heed Collective believe in complete systems, not fragments. A single logo won’t be enough to express your brand’s depth or personality without a visual framework to support it.
Yes. Whether it’s a refresh or full transformation, we’ll adapt the process to honor what’s working while evolving what’s not.
They’re always welcome. If you don’t have them, we’ll define the visual mood together during the interactive session.
The scope can be adjusted. For example, adding iconography, illustration systems, or custom patterns depending on your brand’s needs.
Yes. You can add an optional Motion Design upgrade for animated logos or brand elements, perfect for digital use.
Example work
Stacy's other services
$2,500