Visual Brand Identity
Starting at
$
2,500
About this service
Summary
FAQs
Do you also provide strategy or naming?
Yes. I’m part of Heed Collective, and my teammates handle strategy, naming, and messaging, so we can bring them in before the visual phase if needed.
Can I get only a logo?
No. We at Heed Collective believe in complete systems, not fragments. A single logo won’t be enough to express your brand’s depth or personality without a visual framework to support it.
Can you design a brand identity for an existing business rebrand?
Yes. Whether it’s a refresh or full transformation, we’ll adapt the process to honor what’s working while evolving what’s not.
Do I need to provide references or inspiration?
They’re always welcome. If you don’t have them, we’ll define the visual mood together during the interactive session.
What if I need something outside the listed deliverables?
The scope can be adjusted. For example, adding iconography, illustration systems, or custom patterns depending on your brand’s needs.
Do you offer motion logo design?
Yes. You can add an optional Motion Design upgrade for animated logos or brand elements, perfect for digital use.
What's included
Interactive design session
A collaborative, real-time session where we align visions, spark ideas, and set the creative tone together.
Creative direction & moodboard
Your visual compass: tone, texture, and inspiration.
Two creative concept directions
You’ll receive two distinct visual directions to choose from, so we can explore and refine what feels most aligned.
Logo suite
Primary, secondary, and sub-mark designs for versatile use, favicon.
Color & font system
A signature palette and type pairing for strong, consistent presence.
Brand imagery references
Curated visual directions to inspire and guide future content.
Brand elements & supporting graphics
Up to 5 custom visual assets to enhance storytelling and maintain consistency.
Visual Identity guidelines (PDF + Figma)
Clear rules and flexible components to keep your identity aligned.
Client portal (Notion HQ)
Your central hub to review progress, give feedback, and access all final deliverables.
Results
Our clients get a clear, professional identity system that improves brand consistency and visual trust across channels. → 89% report an increase in recognition and perceived brand value within 2–3 months post-launch. → 100% say they feel more proud, confident, and creatively aligned with how their brand shows up in the world.
Example projects
Recommendations
(5.0)
Client • Nov 13, 2025
Recommended
Stacy went above and beyond to help us get our project done in a super tight timeline and still paid such attention to detail that went way beyond what I hoped for. Thank you!
Client • Sep 30, 2025
Recommended
Quality of the work exceeded expectations. Not only were the visuals great, but the attention to detail & willingness to experiment with different workflows really stood out. Communication was effortless & professional. 5/5.
Client • Jul 30, 2025
Recommended
Finding Stacy was one of the most valuable moments of the past few years. She’s not just a great designer — she’s a true design partner. We’ve worked together on several projects, and from the very first collaboration, I knew I could trust her completely. Stacy combines creative vision with technical excellence, delivers with clarity and care, and communicates with ease and reliability. Every project we’ve done together has felt smooth, intentional, and better because of her presence.
Client • May 13, 2025
Recommended
I have worked with Stacy on and off for years. Hiring her as I require. She has build 3 outstanding designs and in some cases redesigns of my company websites. The first one is https://nilecapital.co/, followed by a startup I founded https://pesabase.com/ and recently https://betzone.co/. In my opinion, you will not easily find a better designer. Do yourself a favour and just hire her. Her work will delight you.
Client • Nov 30, 2024
Recommended
Stacy an amazing designer! She is undeniably talented and creative but equally, she works with great commitment. Her clients can trust that their projects are treated with care as lots of attention goes into every request she fulfills. It's pleasure to interact with her!
Duration
3 weeks
Skills and tools
Industries