What's included

• Discovery & Research

  Brand Audit: Analysis of the current brand’s strengths, weaknesses, and market position. Competitor Analysis: Review of competitors to identify opportunities and differentiate the brand. Target Audience Research: Development of audience personas based on demographic and psychographic data.

• Strategy Development

  Brand Positioning Statement: A concise statement that defines the brand’s unique value proposition and market niche. Brand Messaging Framework: Key messages and tone of voice guidelines that articulate the brand’s personality and values.

• Visual Identity Creation

  Logo Design: Concepts and final designs of the logo, including variations for different applications. Color Palette: A set of primary and secondary colors that reflect the brand’s personality. Typography: Selection of typefaces that align with the brand identity, including usage guidelines. Visual Elements: Creation of additional visual assets such as icons, patterns, or graphic styles.

• Brand Guidelines Development

  Brand Style Guide: A comprehensive document detailing the brand’s visual identity, messaging, and usage rules to ensure consistency across all platforms. Application Examples: Mockups demonstrating the brand identity applied in various contexts, such as business cards, stationery, and digital platforms.

• Implementation & Support

  Collateral Design: Creation of branded materials, such as brochures, flyers, and presentations, that reflect the new brand identity. Digital Assets: Design of web graphics, social media templates, and email signatures that align with the brand. Ongoing Consultation: Support for the brand’s implementation across various channels and platforms, including training or feedback sessions.