What's included

• Branding / Visual Design

  As a branding designer, the deliverables provided to the client can vary depending on the scope of the branding project and the specific needs of the client. However, here are some common deliverables that a client can expect to receive from a branding project: Logo Designs: These are visual representations of the brand's identity, typically presented in various formats, such as full-color, black and white, and grayscale. Logo designs may come in different versions, such as horizontal, vertical, and simplified variations, to accommodate different use cases. Brand Guidelines: These are comprehensive documents that outline the visual and verbal aspects of the brand, including logo usage guidelines, color palettes, typography, imagery, tone of voice, and other brand elements. Brand guidelines provide a reference for maintaining consistency and coherence in the brand's visual and verbal communication across different touchpoints. Brand Collateral: These are various marketing and promotional materials that feature the brand identity, such as business cards, letterheads, envelopes, signage, packaging, and other branded assets. Brand collateral helps establish a cohesive and professional image for the brand across different channels and mediums. Brand Assets: These are the digital files and assets used in the branding process, including source files of logo designs, vector files, image files, and other design assets. These files may be provided to the client for future use or reference. Brand Story or Brand Positioning: These are documents that articulate the brand's story, values, positioning, and unique selling propositions. Brand story or brand positioning documents help the client and their team understand the strategic direction and messaging of the brand, which can inform their marketing and communication efforts.