In the context of a web design, it can be defined as the website content, branding assets, the site itself, or something else that enriches the firm/company. There can be multiple artifacts resulting from a web design project.

In general, web designs accomplish client objectives. This is why it is particularly important that each expected output is specific and measurable. In addition, it makes the case for defining a website only when the expectations of all relevant stakeholders and the target audience have been ascertained.