Brand Identity Design
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About this service
Summary
I will create visually appealing brand identities that enhance clients' market presence. I will provide a brand board including logos, color schemes, and typography.
Process
Compile all visual elements into a comprehensive brand style guide.
Include guidelines for logo usage, color palette, typography, and imagery.
Discovery and Research
Market research and competitor analysis.
Identify target audience personas.
2. Define the brand’s mission, vision, and values.
Create a brand personality and voice.
Name and Tagline Creation
3. Conceptualize and create multiple logo options.
Create 3 logo variations + Visual Elements
4. Develop a color palette.
5. Choose primary and secondary typefaces.
What's included
Brand Style Guide
- Comprehensive document outlining brand elements and their usage. - Guidelines for logo, color palette, typography, imagery, and layout.
Logo Design
- Primary logo - Secondary logo variations (e.g., horizontal, vertical, icon-only) - Logo usage guidelines
Color Palette
- Primary and secondary color schemes - Color codes (HEX, RGB, CMYK)
Typography
- Primary and secondary typefaces - Font usage guidelines for print and digital media
Skills and tools
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Industries
Graphic Design
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