Creative Product Marketing for SaaS & Tech by Ifeanyi OkonduCreative Product Marketing for SaaS & Tech by Ifeanyi Okondu

Creative Product Marketing for SaaS & Tech

Ifeanyi Okondu

Starting at

/hr

About this service

Summary

How you describe your product's features and use cases shapes the reader’s perception of its value and influences their buying decision.

High-grossing software companies understand this truth. This is why they strategically invest in expert storytelling to amplify their innovations.

You can do the same—without building a large team.

Hire me to drive your lean, high-impact product marketing and brand storytelling function.

I combine creative storytelling with technical insight to walk your audience through your product’s features while showcasing real-world, memorable use cases. The result? Content that connects, informs, and drives action.

As the lead writer for Gizmogo and KAPE Technologies, I’ve created high-performing articles and conversion-focused landing pages that consistently rank on Google’s first page.

I’ve partnered with multiple organizations to craft in-depth product reviews, guides, SEO articles, email sequences, and social media content—tailored to drive real user engagement and action.

What I bring to your team:

✅ Clear, engaging, and high-converting SEO content and copy Backed by a proven ability to turn readers into buyers.

✅ Simplifying complex tech for non-technical audiences I'm a Java-certified engineer, Product Manager, and HubSpot-certified marketer—so I understand both the tech and the user.

✅ A deep understanding of the B2C buyer journey Not just from research, but from real-world buying experience across industries.

✅ Collaborative, global-ready communication I work seamlessly with multicultural, cross-functional teams, including domain experts who are non-native English speakers.

Note: You only get a few seconds to engage, educate, and inspire your target audience to take action. Let’s make them count.

FAQs

What types of products do you specialize in?
I specialize in B2C and B2B tech products, especially SaaS, mobile apps, consumer electronics, cybersecurity, and digital tools. However, I'm adaptable and have worked across industries.
How technical do I need to be to work with you?
Not technical at all. One of my core strengths is translating complex technical language into clear, compelling content for non-technical audiences. I handle the heavy lifting.
Do you handle keyword research and SEO optimization?
Yes. I conduct keyword research, implement on-page SEO best practices, and structure content to align with search intent, ensuring it ranks and converts.
How do you collaborate with internal teams?
I’m experienced in working with product managers, engineers, marketers, and global stakeholders (including non-native English speakers). I adapt to your workflows—Slack, Notion, Trello, Google Docs, etc.
Can you write for our blog, website, and emails at the same time?
Yes, I offer full-funnel content support, from awareness to conversion, across multiple channels, ensuring consistency in tone and message.

What's included

Product Narrative & Messaging Framework
A strategic, story-driven messaging guide that outlines your product’s value proposition, key features, positioning, and emotional hooks—tailored to your target personas and customer journey stages. Includes: Brand voice and tone guidelines Core messaging pillars Differentiators and competitive positioning Buyer personas with emotional triggers
SEO-Optimized Content & Copywriting
High-performing, search-friendly content designed to drive organic traffic, educate potential users, and increase conversions. Includes: Blog posts, how-to articles, and product reviews Feature pages and landing page copy SEO keyword research and meta content Internal linking strategy recommendations
Use Case & Feature Storytelling Assets
Compelling, user-focused content that demonstrates how your product fits into real-life situations—bridging technical capabilities with relatable benefits. Includes: Customer scenarios and walkthroughs Feature deep-dives Comparison/decision-making content Use case-based email and ad copy
Content Strategy & Editorial Calendar
A lean content plan built to align with your product launch, growth goals, and customer journey—from awareness to activation. Includes: 30/60/90-day content roadmap Suggested formats, channels, and CTAs Repurposing opportunities Workflow & collaboration suggestions

Skills and tools

Copywriter

Marketing Strategist

Technical Writer

Canva

Figma

Google Docs

Medium

Microsoft Excel

Industries

Product Management

Computer Software

Mobile