Creative Product Marketing for SaaS & Tech

Ifeanyi Okondu

Starting at

$

25

/hr

About this service

Summary

How you describe your product's features and use cases shapes the reader’s perception of its value and influences their buying decision.
High-grossing software companies understand this truth. This is why they strategically invest in expert storytelling to amplify their innovations.
You can do the same—without building a large team.
Hire me to drive your lean, high-impact product marketing and brand storytelling function.
I combine creative storytelling with technical insight to walk your audience through your product’s features while showcasing real-world, memorable use cases. The result? Content that connects, informs, and drives action.
As the lead writer for Gizmogo and KAPE Technologies, I’ve created high-performing articles and conversion-focused landing pages that consistently rank on Google’s first page.
I’ve partnered with multiple organizations to craft in-depth product reviews, guides, SEO articles, email sequences, and social media content—tailored to drive real user engagement and action.
What I bring to your team:
✅ Clear, engaging, and high-converting SEO content and copy Backed by a proven ability to turn readers into buyers.
✅ Simplifying complex tech for non-technical audiences I'm a Java-certified engineer, Product Manager, and HubSpot-certified marketer—so I understand both the tech and the user.
✅ A deep understanding of the B2C buyer journey Not just from research, but from real-world buying experience across industries.
✅ Collaborative, global-ready communication I work seamlessly with multicultural, cross-functional teams, including domain experts who are non-native English speakers.
Note: You only get a few seconds to engage, educate, and inspire your target audience to take action. Let’s make them count.

FAQs

  • What types of products do you specialize in?

    I specialize in B2C and B2B tech products, especially SaaS, mobile apps, consumer electronics, cybersecurity, and digital tools. However, I'm adaptable and have worked across industries.

  • How technical do I need to be to work with you?

    Not technical at all. One of my core strengths is translating complex technical language into clear, compelling content for non-technical audiences. I handle the heavy lifting.

  • Do you handle keyword research and SEO optimization?

    Yes. I conduct keyword research, implement on-page SEO best practices, and structure content to align with search intent, ensuring it ranks and converts.

  • How do you collaborate with internal teams?

    I’m experienced in working with product managers, engineers, marketers, and global stakeholders (including non-native English speakers). I adapt to your workflows—Slack, Notion, Trello, Google Docs, etc.

  • Can you write for our blog, website, and emails at the same time?

    Yes, I offer full-funnel content support, from awareness to conversion, across multiple channels, ensuring consistency in tone and message.

What's included

  • Product Narrative & Messaging Framework

    A strategic, story-driven messaging guide that outlines your product’s value proposition, key features, positioning, and emotional hooks—tailored to your target personas and customer journey stages. Includes: Brand voice and tone guidelines Core messaging pillars Differentiators and competitive positioning Buyer personas with emotional triggers

  • SEO-Optimized Content & Copywriting

    High-performing, search-friendly content designed to drive organic traffic, educate potential users, and increase conversions. Includes: Blog posts, how-to articles, and product reviews Feature pages and landing page copy SEO keyword research and meta content Internal linking strategy recommendations

  • Use Case & Feature Storytelling Assets

    Compelling, user-focused content that demonstrates how your product fits into real-life situations—bridging technical capabilities with relatable benefits. Includes: Customer scenarios and walkthroughs Feature deep-dives Comparison/decision-making content Use case-based email and ad copy

  • Content Strategy & Editorial Calendar

    A lean content plan built to align with your product launch, growth goals, and customer journey—from awareness to activation. Includes: 30/60/90-day content roadmap Suggested formats, channels, and CTAs Repurposing opportunities Workflow & collaboration suggestions

Skills and tools

Copywriter

Marketing Strategist

Technical Writer

Canva

Canva

Figma

Figma

Google Docs

Google Docs

Medium

Medium

Microsoft Excel

Microsoft Excel

Industries

Product Management
Computer Software
Mobile