What's included

• Phase 1: Current State Analysis

  A thorough assessment of operations, performance, market position, competitive landscape, and internal processes across customer experience, marketing and sales teams. 1-hour group session with departmental leadership is required. Initial documentation via a shared Miro board.

• Phase 2: Market Research and Insights

  An in-depth market research sprint to gather relevant data and insights about the target market, customers, competitors, and industry trends. Company must specify core competition for research and provide non-sensitive data for further exploration. All insights captured are accessible via a shared Google Drive folder.

• Phase 3: Growth Opportunities Exploration

  Complete evaluation of various growth opportunities for the business identified during Phase 2. It includes analyzing market trends, customer needs, and competitive positioning to identify potential areas for expansion or diversification. All growth opportunities are documented using Google Docs and accessible through the shared Google Drive folder.

• Phase 4: Recommended Strategies, Tactics & Initiatives

  End-to-end formulation of recommendations across customer experience, marketing and sales functions based on intelligence from Phases 1-3. Growth strategy roadmap shared via Miro and detailed documentation in Google Doc accessible through shared Google Drive folder.