What's included

• Brand Discovery

  Understanding the brand and its business, outlining the goals, objectives, methodologies and deliverables required.

• Stakeholder Interviews

  Interviews with key stakeholders, including founders, executives, employees, and clients. Insights and quotes highlighting the brand's history, values, and vision.

• Target Audience Analysis

  Detailed descriptions of the brand's target customers, including demographics, behaviors, and preferences.

• User Journey Maps

  Visualization of how target audiences interact with the brand at different touchpoints.

• Brand Audit

  Evaluation of existing brand assets, including logos, visuals, messaging, and materials. Analysis of how the current brand is perceived by stakeholders.

• Competitive Analysis

  Evaluation of competitors' branding strategies and visual identities.

• Logo Design

  Primary and secondary versions of the brand's logo.

• Brand Guidelines

  Comprehensive document detailing all brand elements, their usage, and examples including logo usage, colour palettes, typography, iconography, photography, etc.

• Brand Collateral

  Designs for required brand collateral like business cards, letterheads, presentation templates, social media graphics, email templates, etc.

• Brand Voice & Messaging

  Guidelines for the brand's tone, language, and messaging.