What's included

• Paid Social Media Advertising Campaign Strategy & Budget

  This document outlines the tailored strategy for your client's paid social media advertising campaign. It will detail the chosen platforms (e.g., Facebook Ads, Instagram Ads) and target audience demographics and interests. Additionally, the strategy will include specific ad formats (e.g., image ads, video ads, carousel ads) best suited for the campaign goals, along with a proposed budget allocation for each platform.

• High-Performing Ad Creatives & A/B Testing Report

  This deliverable provides a set of high-quality ad creatives specifically designed for the chosen platforms. This can include compelling visuals (images, videos) and engaging ad copy tailored to resonate with the target audience. The report will also detail the results of A/B testing conducted on different ad variations, highlighting the best-performing creatives for future campaign optimization.

• Weekly Campaign Performance Report & Optimization Recommendations

  This ongoing report provides a comprehensive analysis of the campaign's performance throughout the week. It will include key metrics like reach, impressions, clicks, conversions, and cost-per-acquisition (CPA). Based on the data analysis, the report will offer actionable recommendations for campaign optimization, such as adjusting targeting parameters, refining ad copy, or allocating budget based on performance.