Clarity Package - Brand Audit
Starting at
$
785
About this service
Summary
Who is this for?
First impressions are everything. If your brand is not aligned, then it isn't speaking to your ideal customer. And, if they don't know you are talking to them, they certainly won't know that you can help them. Don't miss the opportunity to talk to them because your current branding is off target.
Want to know if your brand is working for you ... or against you?Then you need some clarity.
Why do I need it?
A brand built without strategy could be saying something very different from what you want it to say. Make it easy for your ideal audience to see your brand the way you want them to.
Branding is more than just a logo or a color palette. Finding your core brand is figuring out how you want your business represented and tailoring customer touchpoints to reflect that in image and message.
How does it work?
Together we will explore, define and refine the characteristics you want your business to be known for.
From there, we will align those characteristics with your target market.
Once we have narrowed down what you want to communicate, I will do a brand audit of your current materials to see how they stack up.
You will walk away with a clearly defined core brand plus detailed feedback and suggestions about how to adjust your current efforts to better align with your core brand.
What is included?
Investment: $785
Timeline: 1 week
Includes:
An in-depth questionnaire to drill down to the core of your business.
A 1:1 discovery and strategy call, where we clarify essential information and define where your business wants to be.
A PDF summary of your new core brand for easy reference.
A PDF brand audit that will assess your current efforts and make recommendations to help you align current efforts with your new core brand.
Please note - This package does not include any design work or implementation of suggested improvements.
However, if after reviewing your brand audit you feel any design upgrades should be handled by me, you can absolutely upgrade to a custom design package, and the fee you already paid for the Clarity Package will be credited there.
What's included
Core Brand PDF
A PDF summary of your new core brand for easy reference, based on our discovery and strategy call.
Brand Audit PDF
A PDF brand audit that will assess your current efforts and make recommendations to help you align current efforts with your new core brand. Please see below for complete details.
Duration
1 week
Skills and tools
Brand Strategist
Adobe InDesign