Visual Identity Essentials

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About this service

Summary

If you're looking to establish your visual identity, This package has everything you need to get started. It includes all the essentials to kick off your branding journey. Additionally, we can supplement this package with extra deliverables such as business card design, Instagram templates, and more.

Process

My design process is all about creating a visual identity that you'll absolutely love! Here's how it usually works:
After you've paid the deposit/full payment, signed the contract, and filled out the brand questionnaire, I'll start researching your industry and competitors. Within just 1-2 days, I'll come up with 2-3 creative directions for you to choose from.
Once you've picked your favourite creative direction, I'll start working on your visual identity, which usually takes 1-2 weeks. I'll send you a brand presentation to review once I'm done.
When you're happy with your visual identity, we'll move on to creating the rest of your package touchpoints.
Yay, we're almost there! After you've given everything the final approval, I'll package up all the files and send them to you as soon as I receive the final payment.

FAQs

  • Do you offer payment plans?

    Yes of course! I offer a 3 month payment plan, this needs to be booked 2 months in advance.

  • Can I personalise the package?

    Yes you can! All of my packages can be tailored to suit your needs.

  • Do you print the designs?

    I currently only offer design services without printing, but I can advise you on print companies.

  • How many logo concepts do you send?

    I use the one concept method as it allows me to spend more time creating a design that will suit your business, the design will be backed by research and strategy.

What's included

  • Brand questionnaire

    To learn more about your business I will send over a brand questionnaire for you to fill out.

  • Moodboards & creative direction presentation

    Based on my own research and the information provided by you in the brand questionnaire I will put together 2-3 moodboards for you to choose from.

  • Logo design

    Strategic logo concept based on my own research and information provided by you.

  • Logo variations

    Variations of the main logo like a Favicon etc.

  • Colour palette

    Hex, RGB and CMYK codes will be provided.

  • Typography pairing

    Font recommendations to keep your branding consistent. Font licenses are not included.

  • Brand style guide sheet

    All your brand elements together in one place.

  • 2 Revisions

    2 revisions are included with every package.

  • Final files

    Final files include AI, PNG, JPEG, PDF, SVG and EPS.


Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

Industries

Graphic Design

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