What's included

• Social Media Audit Report

  An analysis of your existing social media presence, evaluating the performance of current platforms, content, and engagement levels.

• Competitor Analysis Report

  I will present findings from analyzing competitors' social media strategies which will identify successful tactics, areas for improvement, and opportunities for differentiation.

• Target Audience Persona Profiles

  I will create detailed personas representing the your ideal social media audience. This will include demographics, interests, behaviors, and pain points.

• Key Messaging and Tone of Voice Guidelines

  This will define the brand's key messages and establish a consistent tone of voice for social media communication. It will ensure alignment with overall brand messaging.

• Content Calendar

  A content calendar will be developed, outlining the types of content, posting schedule, and themes for each month. Included will be relevant visuals, captions, and hashtags.

• Social Media Platform Recommendations

  Based on the target audience and business goals, I will recommend the most suitable social media platforms and provide a rationale for each recommendation.

• Paid Advertising Strategy (if applicable)

  If budget allows, I will outline a paid advertising strategy specifying target audiences, ad formats, budget allocation, and expected outcomes.

• Influencer Collaboration Strategy (if applicable)

  If influencer marketing is of interest to you, I will outline a strategy for identifying, reaching out to, and collaborating with influencers.

• Social Media Guidelines Document

  I will create a comprehensive document outlining best practices for social media posting, community management, and crisis communication. This will include guidelines on handling negative comments and feedback.

• KPIs and Measurement Metrics

  I will define key performance indicators (KPIs) aligned with your objectives and establish a system for tracking and reporting metrics such as engagement, reach, and conversion rates.

• Social Media Analytics

  I will advise which social media analytics tools to use and ensure that you understand how to interpret the data.

• Community Management Plan

  Lastly, I will outline a plan for managing and engaging with the social media community. This will include defining response times, escalation procedures, and methods for fostering positive interactions.