Brand Development

Ethan Battistini

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About this service

Summary

As a graphic designer, I offer a blend of creative innovation and strategic thinking to craft compelling brand identities and visual designs tailored to each client's unique vision. What sets me apart is my ability to seamlessly integrate modern design trends with the client's specific needs, ensuring impactful and memorable results that stand out in a competitive market.

Process

1. **Research and Discovery:**

- Understand the client's business, target audience, competitors, and market trends.

- Conduct interviews or workshops with the client to gather insights into their vision, mission, and values.

2. **Strategy and Concept Development:**

- Develop a brand strategy that outlines the brand’s positioning, messaging, and unique value proposition.

- Create mood boards and initial concept sketches to explore different visual directions.

3. **Design Development:**

- Design the core visual elements of the brand, including the logo, color palette, typography, and graphic elements.

- Present multiple design concepts to the client for feedback and refinement.

4. **Implementation and Application:**

- Finalize the chosen design direction and create comprehensive brand guidelines.

- Develop design assets for various applications, such as business cards, letterheads, packaging, and digital media.

5. **Delivery and Support:**

- Provide the client with all final design files in the required formats.

- Offer support and guidance on how to implement the brand consistently across all touchpoints.

- Conduct a final review to ensure all deliverables meet the client’s expectations and requirements.

What's included

Final Design Files
These include the completed and approved design work in various formats (e.g., AI, PSD, PDF, PNG, JPG) suitable for print and digital use, ensuring the client has the necessary files for all intended applications.
Brand Style Guide
This document outlines the brand’s visual guidelines, including color palettes, typography, logo usage, and other design elements, providing a consistent framework for future branding and marketing efforts.
Mockups and Presentations
Visual representations of how the designs will appear in real-world applications, such as business cards, advertisements, websites, and product packaging, helping the client visualize the final outcome and plan for implementation.

Example projects