Launching a new brand, product or collection? I’ll help you build the plan - from why people should care to how you’ll reach them before, during and after launch.

I connect your positioning, offer and marketing channels so your team knows what needs to happen and when.

What’s included:

A 60-minute launch planning session.

A review of your product, audience and up to five competitors.

Launch positioning, key messages and offer recommendations.

One campaign concept with creative direction.

A six-week plan covering pre-launch, launch and follow-up.

Social content direction and creator brief templates.

An email sequence outline with each email’s purpose and message.

Landing page structure and messaging recommendations.

A launch tracker with responsibilities, deadlines and success measures.

A handover call and one revision round.