PPC Campaign / Google Ads Specialist

Uzair Shahid

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About this service

Summary

As a PPC Specialist, the scope of my Google Ads service involves designing and implementing paid search campaigns that help businesses achieve their marketing goals. Here are the different phases and guidelines that I follow before and during the project:
Discovery: The first phase of the project involves getting to know your business and your marketing goals. This includes identifying your target audience, understanding your competitors, and defining your budget and timeline.
Campaign Strategy: Based on the information gathered in the discovery phase, I develop a comprehensive PPC strategy that outlines the campaign objectives, target keywords, bidding strategy, ad copy and creative, and budget allocation.
Campaign Setup: The next phase involves setting up your campaigns in Google Ads. This includes creating ad groups, developing ad copy, and configuring targeting options.
Campaign Management: Once the campaigns are set up, I monitor their performance and optimize them on an ongoing basis. This involves adjusting bids, refining targeting options, and testing new ad copy and creative.
Reporting: I provide weekly or monthly reports that show the performance of your campaigns, including key metrics such as impressions, clicks, click-through rates, and conversion rates. I also offer recommendations for further optimization.
Guidelines:
Before the project starts, I require clients to share access to their Google Ads account or grant me access to create a new account on their behalf.
I advise clients to have a clear understanding of their target audience and the products or services they offer to ensure that the campaigns are designed to reach the right people and achieve the desired results.
I recommend that clients set aside a budget for the project that is realistic and aligns with their marketing goals.
I advise clients to be patient as results from PPC campaigns can take time to materialize, and continuous optimization is key to achieving optimal results.
In summary, my Google Ads service involves a structured approach to designing and implementing paid search campaigns that deliver results. I follow specific phases and guidelines to ensure that the campaigns are tailored to your business needs and optimized for success.

What's included

  • A Comprehensive PPC Strategy

    I will work with you to develop a PPC (pay-per-click) strategy that aligns with your business goals and includes a detailed plan for targeting keywords, ad placement, and budget allocation.

  • Keyword Research

    I will conduct thorough keyword research to identify the most relevant and high-converting keywords for your business.

  • Ad Copy & Creative

    I will write compelling ad copy and create engaging ad creative that will capture the attention of your target audience and drive clicks and conversions.

  • Campaign Setup & Management

    I will set up your campaigns in Google Ads and manage them on an ongoing basis to ensure optimal performance and results.

  • Performance Tracking & Reporting

    I will regularly track and analyze the performance of your campaigns and provide you with detailed reports that show the impact of your investment in Google Ads.

Skills and tools

Digital Marketer
Google Ads
Google Analytics

Work with me

More services

Search Engine Optimization

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