Logo Design and Branding

Pro

Lalit Kumar

Starting at

$

3,000

About this service

Summary

My brand identity design service delivers a cohesive visual identity that authentically reflects your brand’s personality and values. From logo design to color palettes, typography, and comprehensive brand guidelines, I ensure every element aligns to create a memorable, consistent experience across all platforms. This service includes four unique logo concepts, each with up to five complimentary revisions to achieve a design that aligns perfectly with your vision. You’ll receive a complete brand package, including logo design, color and typography selection, brand style guide, custom patterns, social media banners, and a mockup presentation. The project typically spans four weeks, depending on the revision and feedback process.

Process

1. Discovery & Strategy: I begin by understanding your brand’s core values, goals, target audience, and market positioning. Through discussions and research, I gain insight into your brand’s unique personality, which guides the creative direction.
2. Concept Development: Building on the discovery phase, I explore and sketch visual elements—such as logo concepts, color palettes, and typography—crafting an aesthetic that reflects your brand’s essence and resonates with your audience.
3. Design & Refinement: Selected concepts are developed digitally, bringing together logos, icons, color schemes, typography, and patterns. This stage emphasizes cohesiveness, versatility, and adaptability across different touchpoints, including digital and print.
4. Presentation & Feedback: I present the visual identity concepts in context, showcasing how each element works in harmony across different applications. Your feedback is integral here, helping refine and perfect the identity.
5. Finalization & Brand Guidelines: Once the visual identity is approved, I create a comprehensive brand guidelines document, detailing the proper use of each design element. This ensures brand consistency and clarity for any future applications.

FAQs

  • How long does the brand identity design process take?

    The timeline varies depending on feedback and revision rounds, but the typical duration is around four weeks from project start to completion.

  • Can I request additional revisions or design elements?

    Yes, additional revisions or elements outside the original scope can be added for an agreed-upon fee. I’m happy to discuss any extras you might need to make your brand identity complete.

  • How do you ensure the design aligns with my brand vision?

    By conducting an initial brand discovery session, I gain a deep understanding of your brand’s personality, target audience, and goals. Throughout the process, I provide opportunities for feedback and refinement to ensure the final design truly reflects your vision.

  • What if I only need a logo without a full brand identity?

    If you’re only interested in a logo design, I offer a separate logo-only package. However, a full brand identity design provides a stronger foundation for consistent and effective brand communication.

  • How do you ensure the logo will be unique and not copied from others?

    I take originality seriously. My designs are created from scratch, based on thorough research and creative brainstorming. I ensure that every design is unique and tailored to your brand.

  • What if I'm not satisfied with the final logo?

    Your satisfaction is my priority. If you’re not completely happy with the final logo, I’ll work with you to make it right. The included revisions allow us to fine-tune the design until it meets your expectations.

  • Do you offer any other design services?

    Yes, in addition to Brand Identity design, I offer a range of design services including UI/UX design, and 3D illustration and Animation. I can also assist with web and app design projects.

What's included

  • Logo Design

    I offer 4 distinct logo concepts, each including up to 5 complimentary revisions to ensure the final design aligns perfectly with your brand vision.

  • Brand Identity Elements

    1. Logo Design 2. Colours & Typography 3. Brand Style Guide 4. Patterns and Social Banner Design 5. Mockup Presentation

  • Source Files

    Ai, SVG, PDF, EPS, JPEG, PNG and Any Other Files

Example projects

Oode Brand Identity Design

Recommendations

(5.0)

Arun Lal • Docket

Client • Dec 12, 2024

Recommended

Lalit completed a branding project with us. He delivered strong work that was appreciated by the team.

Albion Blakcori • Santefarm

Client • Nov 28, 2024

Recommended

Lalit Kumar did an exceptional job designing our company logo. His professionalism and attention to detail were outstanding, and he consistently delivered on time. He is trustworthy, creative, and easy to work with. Highly recommended for anyone seeking top-quality design services!

Himanshu Thard

Client • Nov 23, 2024

Recommended

I had the pleasure of working with Lalit on our recent project, and I must commend the exceptional quality and creativity showcased in their designs. The attention to detail, color palette choices, and innovative concepts truly elevated our visual presentation. Lalit demonstrated a keen understanding of our brand and translated it beautifully into visual content that resonated with our Brand Identity.

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

More services

Logo Design

Example projects

STARTING AT

$1,000

fixed rate