Newsletter Objectives for Business Leaders:

• Audience Engagement: Targeted content that appeals to your readers.
• Value Provision: Offer tangible assets that benefit your audience.
• Outcome Focus: Help readers achieve specific, measurable results.



To achieve these objectives:

• Research and Analysis: I dig deep into industry trends and data to provide valuable insights.
• Storytelling Techniques: I use compelling narratives to make complex information engaging.
• Actionable Content: I provide clear, step-by-step advice readers can implement immediately.

Initial Consultation:

Schedule a discovery call with the client

Discuss their business goals, target audience, and email marketing objectives

Explain your services and process



Proposal and Contract:

Send a tailored proposal based on the consultation

Include services, deliverables, pricing, and terms

Once accepted, send a formal contract for signing



Onboarding:

Send a welcome packet with a questionnaire covering:

• Brand guidelines
• Target audience details
• Content preferences
• Key products/services

Request access to necessary resources (e.g., brand assets, product info)



Strategy Development:

• Analyze clients exiting content
• Analyze client's information and industry
• Develop a content strategy and editorial calendar
• Present strategy to client for approval



Content Creation:

• Write newsletter content based on approved strategy
• Craft engaging subject lines and preview text
• Add links and CTA
• Ensure content aligns with brand voice and goals

Client Review:

• Send draft to client for review
• Incorporate any feedback or revisions
• Obtain final approval



Design Consultation:

• Provide recommendations for newsletter layout using client's chosen platform
• Suggest visual elements to enhance content



Pre-Launch Check:

• Review final newsletter for any errors
• Ensure all links are working
• Check mobile responsiveness



Performance Tracking:

• Monitor key metrics after newsletter is sent (open rates, click rates, etc.)
• Analyze performance against industry benchmarks and previous sends



Quarterly Review:

• Conduct a thorough review of performance every three months
• Discuss overall strategy and goals with client
• Make larger adjustments to approach if needed



NOTE: While I focus on creating high-quality newsletter in your voice, distribution strategy and performance tracking are typically handled by you or your marketing team. However, I'm happy to discuss content optimization for specific platforms if needed.

NOTE:

I've consulted with experts and this is a $2,800 offer.

But here's the deal: I'm offering you and the next five people a special price. I'm cutting the price in half.

And I'm going all in to get you results. We'll work together to make this happen.

Here's the catch: Once we get you the results (and I guarantee we will), I need you to give me a video testimonial and a written testimonial.

It's a deal breaker for me. I'm putting in the time, the expertise, and the energy for this special price. But the testimonials will help me reach and benefit even more people.

Ready to unlock your potential and help me reach others?