Newsletter Ghostwriting- Technology - Digital - Design Founders

Harold Raichur

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About this service

Summary

Newsletter Objectives for Business Leaders:

Audience Engagement: Targeted content that appeals to your readers.

Value Provision: Offer tangible assets that benefit your audience.

Outcome Focus: Help readers achieve specific, measurable results.

To achieve these objectives:

Research and Analysis: I dig deep into industry trends and data to provide valuable insights.

Storytelling Techniques: I use compelling narratives to make complex information engaging.

Actionable Content: I provide clear, step-by-step advice readers can implement immediately.

Process

Initial Consultation:

Schedule a discovery call with the client

Discuss their business goals, target audience, and email marketing objectives

Explain your services and process

Proposal and Contract:

Send a tailored proposal based on the consultation

Include services, deliverables, pricing, and terms

Once accepted, send a formal contract for signing

Onboarding:

Send a welcome packet with a questionnaire covering:

Brand guidelines

Target audience details

Content preferences

Key products/services

Request access to necessary resources (e.g., brand assets, product info)

Strategy Development:

Analyze clients exiting content

Analyze client's information and industry

Develop a content strategy and editorial calendar

Present strategy to client for approval

Content Creation:

Write newsletter content based on approved strategy

Craft engaging subject lines and preview text

Add links and CTA

Ensure content aligns with brand voice and goals

Client Review:

Send draft to client for review

Incorporate any feedback or revisions

Obtain final approval

Design Consultation:

Provide recommendations for newsletter layout using client's chosen platform

Suggest visual elements to enhance content

Pre-Launch Check:

Review final newsletter for any errors

Ensure all links are working

Check mobile responsiveness

Performance Tracking:

Monitor key metrics after newsletter is sent (open rates, click rates, etc.)

Analyze performance against industry benchmarks and previous sends

Quarterly Review:

Conduct a thorough review of performance every three months

Discuss overall strategy and goals with client

Make larger adjustments to approach if needed

NOTE: While I focus on creating high-quality newsletter in your voice, distribution strategy and performance tracking are typically handled by you or your marketing team. However, I'm happy to discuss content optimization for specific platforms if needed.

NOTE:

I've consulted with experts and this is a $2,800 offer.

But here's the deal: I'm offering you and the next five people a special price. I'm cutting the price in half.

And I'm going all in to get you results. We'll work together to make this happen.

Here's the catch: Once we get you the results (and I guarantee we will), I need you to give me a video testimonial and a written testimonial.

It's a deal breaker for me. I'm putting in the time, the expertise, and the energy for this special price. But the testimonials will help me reach and benefit even more people.

Ready to unlock your potential and help me reach others?

What's included

Newsletter Content Creation Package
4 newsletters per month (frequency as agreed with client) Each newsletter includes: - Engaging subject line and preview text - Main body content (400-800 words, or as agreed) - One clear call-to-action (CTA) Content tailored to the client's brand voice and target audience. NOTE: Special Offer !!! for first Five Clients [ offer is at the end ]
Content Strategy
Monthly content calendar outlining: - Proposed topics for each newsletter - Content themes aligned with client's marketing goals Quarterly content strategy review and adjustment
Performance Analysis
Monthly report on newsletter performance, including: - Open rates and click-through rates - Most engaging topics or sections - Recommendations for content improvement
A/B Testing
- Monthly A/B test on subject lines or content elements - Analysis of test results and recommendations
List Growth Ideas
- Quarterly brainstorming session for list-building content ideas - Suggestions for lead magnets or opt-in incentives
Brand Voice Guidelines
- Development of a brand voice guide for email communications - Ensuring consistency across all newsletters
Email Design Consultation [ optional]
- Recommendations for layout and design using existing templates - Suggestions for visual elements to enhance content
Subscriber Engagement Plan
- Strategies to improve subscriber engagement - Ideas for re-engagement campaigns for inactive subscribers
Content Repurposing Guide
- Suggestions for repurposing newsletter content across other channels (Linkedin, X, Reddit, Instagram)
Compliance Check
- Ensuring all content adheres to email marketing best practices and regulations
Optional Add-ons (after consultation)
- Welcome Series Content: A series of 3-5 emails for new subscribers - Seasonal Campaign Ideas: Special content for holidays or key business periods