Influencer Strategy & Campaign Plan Defined campaign objectives (e.g. brand awareness, conversions) Target audience profiling Platform and content strategy (Instagram, TikTok, YouTube, etc.) Influencer Sourcing & Vetting Research and shortlist of vetted influencers aligned with your brand Audience quality and engagement rate analysis Influencer rate negotiation and onboarding Campaign Brief & Creative Direction Customised influencer briefing document Content guidelines, talking points, hashtags, and CTAs Timeline and deliverables schedule for each influencer Content Calendar & Posting Schedule Detailed plan of post dates, platforms, and formats Approval process for each piece of content Influencer Contract Management Agreement templates and contracts Rights usage, deliverables, timelines, and payment terms Campaign Execution & Coordination Day-to-day communication with influencers Monitoring of content production and posting Ensuring brand consistency and timely delivery Performance Tracking & Reporting Real-time monitoring of reach, impressions, engagement, clicks Tracking discount codes, referral links, or UTM analytics End-of-campaign performance report with insights and ROI summary Content Repurposing Rights (if agreed) Access to influencer content for brand use on other channels Content library of all campaign posts and stories Post-Campaign Review & Recommendations Analysis of what worked, what didn’t, and why Strategic suggestions for future influencer partnerships