Responsive Search Ads (RSAs) are the new ad type for Google Search Campaigns. Expanded Text Ads (ETAs) are out — they can no longer be created or edited as of June 30, 2022.

An RSA can contain:

Up to 15 headlines (30 characters each)

Up to 4 descriptions (90 characters each)

Highly relevant to the ad group and keywords you're bidding on

Engaging and interesting

In your brand voice (if you have one, please provide it!)

Be written for your audience in mind

Have no grammatical or spelling errors

What ad group(s) will I be writing RSAs for? Please list them below, along with the keywords you're targeting for each ad group.

Tell me a little about your business. Who are you, what do you offer, and why do people love you?

What do you do better than the competition? What makes you stand out?

Is there any language/words that I cannot use in my ads?

Do you have brand voice guidelines that I need to follow?

A Google Sheet with RSAs that you can easily upload via Google Ads Editor, or copy/pasted into Google Ads.