Summary

FAQs

• Can you incorporate my existing brand elements?

  Absolutely. If you already have certain brand elements, such as a logo, font, or colour palette, they can be seamlessly integrated or refined within the new identity design. Your existing materials will serve as valuable reference points to ensure consistency.

• How many moodboards will I receive, and what do they include?

  You’ll receive two custom moodboard directions, each crafted to express a distinct visual atmosphere for your brand. These boards may feature photography, typography, colour palettes and graphic references that help define the mood and creative direction of the project. Every moodboard is individually researched and tailored to reflect your brand’s personality, message, and audience. You’ll then choose the one that resonates most to guide the next stage of design.

• How many logo concepts will I get, and can I give feedback?

  You’ll receive two to three logo concepts, presented as either digital sketches or polished drafts. From there, you’ll have the opportunity to select your favourite direction and share feedback, which will then guide refinements until the final version is ready.

• What’s included in the additional brand elements?

  Additional brand elements can include patterns, icons, graphics, or edited photography, anything that supports your brand visuals. For instance, you might need icons for your services, a pattern for packaging, or retouched product photos. The package includes up to five custom graphics, with the option to add more at an hourly rate if needed.

• How do revisions work, and what if I need extra changes?

  You’ll have two rounds of revisions to fine-tune your chosen concept. Each round is an opportunity to provide detailed feedback so we can align the design perfectly with your vision. If you’d like more than two revision rounds, additional refinements can be added for an extra fee.

• Can I include collateral designs with my brand project?

  Absolutely. You can add extra brand materials such as social media templates, business cards or packaging design. These can be developed for an additional fee to keep your visual identity consistent across all platforms and touchpoints.

• Which file formats are included in the final delivery?

  You’ll receive your final designs in a range of versatile formats, including vector files (AI, EPS) and raster files (PNG with transparent background and JPEG), ensuring they’re ready for both print and digital use. You will also receive your Brand Guidelines in a PFD format

• How can I prepare for the first consultation?

  Before our first meeting, it helps to gather your thoughts on your brand’s purpose, audience and aesthetic preferences. You can bring examples of visuals you’re drawn to, competitors you admire, or anything that inspires you. The more context you share, the more precisely I can craft designs that feel true to your brand.

• Why should I invest in a custom Brand Identity?

  A custom Brand Identity gives you more than just a logo. It provides a strategic, unified identity that builds credibility, sets you apart and ensures every aspect of your communication feels cohesive and memorable.