Brand Identity Refresh: Developing New Logos
Starting at
$
150
/wkAbout this service
Summary
JPG (short for Joint Photographic Experts Group) is a compressed file format that is ideal for online use. This format is commonly used for photographs and images that contain a lot of color or detail. JPG files can be compressed to reduce their file size, which makes them easier to upload and download online. They're also supported by almost all web browsers and software applications.
PNG (short for Portable Network Graphics) is another popular file format for logos. Unlike JPG, PNG files support transparency, which means that the logo can be placed on any background without the need for a white or colored background. This makes PNG files ideal for logos that will be used on websites or other digital media. PNG files are also higher quality than JPG files, making them more suitable for professional graphic design purposes.
What's included
A document that outlines guidelines for the appropriate usage of the logo, including rules for resizing, color changes, and minimum clear space requirements.
Refining the chosen logo concept and preparing final design files in various formats Creating variations of the logo, such as grayscale or black and white versions Developing usage guidelines and creating a brand style guide or brand book to ensure consistent use of the logo and other brand elements Providing additional design assets or elements that were included in the project scope, such as business cards, letterheads, or social media banners.
Example projects
Skills and tools
