1. Technical specification - strictly reviewing every detail of the client's technical specification to ensure full understanding and precise execution of their requirements. 2. User Experience - based on the client's technical information, making decisions on how to engage and encourage potential website users. 3. Prototype - creating a prototype to illustrate where information should be placed according to the hierarchy and requirements. 4. Colorway and Typography - choosing a color scheme and typography to establish the desired mood and atmosphere for the website. 5. UI Interface - creating the fully-direct visual appearance of the website.