What's included

• 1. Discovery Questionnaire

  In order to know your business and its value, mission, vision, goals, target audience, competitors, etc., a questionnaire will be provided. This will help us to know about your business in the department, and you may get to know about your business even better.

• 2. Moodboard and Creative Direction

  You will be given two moodboards with their creative directions. Creative direction means the description and aesthetic of the moodboard. You get to choose any one of them, and then we will proceed further.

• 3. Logo Suite

  Here you will get four logo variations that you can use in many ways. The four logo variations are: 1. primary logo; 2. secondary logo; 3. logomark; and 4. sub-logo.

• 4. Brand Pattern

  A pattern for your brand will be provided. This can be used to maintain the consistency of your branding. If illustrations are used for making the pattern, they will be provided individually.

• 5. Fonts

  The fonts used for branding will be provided. It is important to keep in mind that only the font's license will be provided.

• 6. Color Palette

  The color palette used for creating the brand will be provided with its hex code.

• 7. Brand Guideline

  This will have all the design assets, like logo, pattern, font, color palette, photography direction, etc. This guideline will also contain instructions on how to use each of these assets and where to use them.

• So now what?

  Let's get to work and create a killer brand identity together.