B2B Creatives Retainer

Cathleen Lim

(0)

Starting at

9,800

About this service

Summary

Maintaining consistency in your marketing creatives while training new designers can be a significant challenge. Our monthly retainer service is designed to address this issue directly, stepping in during periods of growth to help you scale production and streamline your creative process.

Experienced Team, Seamless Integration

Our team is composed of seasoned designers with deep expertise in B2B marketing. Whether you need engaging social media posts, persuasive email campaigns, or compelling web designs, we ensure your creative needs are met consistently and effectively.

Dedicated Project Management

A dedicated project manager oversees all activities, ensuring seamless continuity in your marketing efforts. This guarantees your brand remains consistently visible, with no missed deadlines or overlooked campaigns.

Cost-Effective Solution

Hiring an in-house designer can cost upwards of $70,000 annually, not including recruitment, training, and benefits. Our monthly retainer service provides all the advantages of an in-house team, without the additional costs and complexities.

Immediate Impact

Our service also saves you valuable time. There’s no need to sift through resumes or conduct interviews. Our experienced creatives are ready to start immediately, ensuring your marketing efforts remain uninterrupted during critical growth phases.

Process

1. Initial Onboarding

Objective: Establish a strong foundation and clear understanding of the client's needs and goals.

Kick-off Meeting: Conduct an in-depth meeting to understand the client's business, marketing objectives, and creative requirements.

Client Questionnaire: Have the client complete a detailed questionnaire to capture specific preferences, branding guidelines, and key messages.

Account Setup: Set up the client account on the Hatch portal for seamless communication and project tracking.

2. Strategy Development

Objective: Develop a comprehensive creative strategy tailored to the client’s marketing objectives.

Research and Analysis: Conduct market research and competitive analysis to inform the creative strategy.

Creative Brief: Draft a creative brief outlining the proposed approach, key deliverables, timelines, and success metrics.

Client Approval: Review the creative brief with the client and incorporate feedback.

3. Monthly Planning

Objective: Outline the monthly deliverables and tasks.

Monthly Planning Meeting: Hold a monthly meeting with the client to discuss upcoming campaigns, key projects, and priorities.

Content Calendar: Develop a detailed content calendar outlining deliverables, deadlines, and milestones for the month.

Resource Allocation: Assign designers, copywriters, and other resources to specific tasks based on their expertise.

4. Creative Execution

Objective: Produce high-quality creative assets in alignment with the strategy and client expectations.

Design and Development: Create engaging social media posts, email campaigns, web designs, and other marketing materials as per the content calendar.

Client Collaboration: Use the Hatch portal to share drafts, gather feedback, and make revisions in real-time.

Quality Assurance: Conduct thorough reviews to ensure all deliverables meet the client’s brand standards and objectives.

5. Live Updates and Communication

Objective: Maintain transparent and efficient communication with the client.

Hatch Portal: Provide live updates on project status, share files, and document feedback through the Hatch portal.

Regular Check-ins: Schedule weekly or bi-weekly check-ins via video calls or phone to discuss progress and address any concerns.

Instant Notifications: Enable instant notifications through the Hatch portal to keep the client informed of any changes or updates.

6. Performance Review

Objective: Evaluate the effectiveness of the creative efforts and make necessary adjustments.

Monthly Performance Report: Generate a monthly report detailing the performance of delivered assets, including key metrics and insights.

Client Feedback Session: Hold a feedback session to discuss the report, gather client input, and identify areas for improvement.

Strategy Adjustment: Adjust the creative strategy based on performance data and client feedback to optimize future efforts.

7. Ongoing Support and Revisions

Objective: Ensure continuous improvement and client satisfaction.

Unlimited Revisions: Offer unlimited revisions to ensure all deliverables meet the client’s expectations.

24/7 Support: Provide ongoing support through the Hatch portal, enabling clients to reach out with questions or requests at any time.

Proactive Updates: Regularly update the client on industry trends and new opportunities to enhance their marketing efforts.

8. Renewal and Scaling

Objective: Ensure long-term collaboration and scalability.

Quarterly Review: Conduct a comprehensive review every quarter to evaluate overall performance and discuss long-term goals.

Renewal Planning: Plan for service renewal and discuss potential scaling opportunities based on the client’s evolving needs.

Continuous Improvement: Continuously refine and enhance the creative strategy to deliver sustained value and support the client’s growth.

What's included

Project Management
Overseeing the entire project timeline, coordinating with team members, ensuring deadlines are met, managing resources, and communicating with stakeholders. It also involves tracking and reporting on project progress, as well as problem-solving any issues that may arise.
Brand Identity Assets
These can range from logo design and brand guidelines to business cards and letterheads. The goal is to create a consistent and recognizable brand identity.
Ad Creatives
Optimized visual content design for social media platforms. This could be infographics, images, GIFs, or short videos. Copies are to be provided by the client.
Infographics and Data Visualization
Converting data to branded visual information for use on various platforms.
Email and Newsletter Design
Regular email newsletters or promotional campaigns.
Content Marketing Assets
This can include blog posts, whitepapers, e-books, case studies, and more.
Presentation Decks (Excluding Investor Pitch Decks)
Designing branded presentation materials for sales pitches, webinars, and conferences.
Print Assets
Typically include brochures, flyers, posters, and other traditional print advertising materials. Tradeshow materials are included in this deliverable category.