Brand Identity Design: Consistent & Memorable Brand Guidelines

Ajay Kumar Mahato

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About this service

Summary

Your brand is more than just a logo—it’s your identity.
We don’t just design logos; we design timeless symbols that resonate with your audience. Every logo we create is personalized, meaningful, and built to stand the test of time—so your brand speaks for itself, effortlessly.
We hate shallow work.
That’s why we sketch at least 30–50 different options to deliver the best logo design solution for your brand.

Process

Introduction: Initial consultation to understand the client's brand goals, values, and vision.
Proposal: Detailed plan outlining scope, timeline, deliverables, and costs.
Contract & Deposit: Formal agreement and deposit payment (typically 50%) to begin work.
Discovery: In-depth research on market, competitors, and target audience.
Moodboards: Collaborative visual direction (colors, typography, imagery) for brand aesthetics.
Identity Design: Creation of core elements (logo, color scheme, fonts).
Brandwork: Expansion into collateral (packaging, social media, print materials).
Presentation: Review of designs with real-world mockups.
Feedback & Revisions: Up to 3 revision rounds; additional rounds incur fees.
Rollout: Delivery of final files and guidelines for brand implementation.

FAQs

  • What is included in a brand identity design package?

    Our brand identity design package includes a logo suite, color palette, typography system, brand style guide, and essential brand assets like business cards and social media graphics. Additional elements like presentation templates, packaging, and marketing collateral can be added based on your needs.

  • How long does the brand identity design process take?

    The process typically takes 3-6 weeks, depending on the complexity of the project and the number of revisions. We prioritize quality over speed to ensure a well-thought-out brand identity.

  • Do you provide a logo-only service?

    Although, we believe a logo alone isn’t enough to build a strong brand. We do offer complete Logo-only service as well.

  • How many logo concepts will I receive?

    We explore 30-50 sketches and refine the best ones. You’ll receive 2-3 fully developed logo concepts to choose from, ensuring you get a design that truly represents your brand. 3 revisions are provided at each round.

  • How many revisions do I get?

    We offer up to 3 rounds of revisions on the selected concept to fine-tune the details. Additional revisions can be requested at an extra cost.

  • Will my brand identity be unique?

    Yes! All designs are custom-made based on thorough research and strategy, ensuring they are original and tailored specifically for your brand.

  • Can I provide input or inspiration for my brand identity?

    Absolutely! We encourage you to share ideas, references, and any preferences you have. Our goal is to merge your vision with our expertise for the best outcome.

  • Do you provide a brand style guide?

    Yes, every project includes a brand style guide with logo usage rules, color codes, typography guidelines, and brand consistency tips.

  • Will my logo be used for other clients?

    No. Every design is created exclusively for your brand and will never be reused or resold.

  • What happens if I’m not satisfied with the final design?

    We work closely with you throughout the process to avoid this scenario. However, if needed, additional revisions or a new direction can be explored at an extra cost.

What's included

  • Logo Design

    - Primary logo (main brand mark) - Secondary logo (alternative layout or stacked version) - Wordmark or logotype (text-only version) - Icon or brand symbol (for app icons, favicons, etc.)

  • Logo Variations & File Formats

    - Full-color version - Monochrome (black & white) version - Transparent background versions - High-resolution raster files (PNG, JPG) - Scalable vector files (AI, EPS, SVG, PDF)

  • Brand Color Palette

    - Primary brand colors - Secondary/supporting colors - Color codes (HEX, RGB, CMYK, and Pantone if needed)

  • Typography System

    - Primary brand font (for logos & headings) - Secondary font (for body text) - Font usage guidelines (size, weight, spacing)

  • Brand Style Guide (Brand Book)

    - Logo usage rules (dos and don’ts) - Clear space and minimum size requirements - Color usage guide - Typography hierarchy and spacing - Brand voice and messaging tone - Imagery and photography guidelines - Iconography and patterns (if applicable)

  • Business & Marketing Assets (optional based on package)

    - Business card design - Letterhead & envelope design - Email signature - Social media profile & cover images - Presentation template (Google Slides/PPT) - Website favicon

  • Additional Visual Elements (optional based on package)

    - Custom patterns or textures - Illustrations or brand mascots - Motion logo

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

More services

Logo Design

STARTING AT

$995

fixed rate