Custom Marketing Strategies for Measurable Success

Oluwatobiloba Afolabi

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About this service

Summary

I offer a personalized marketing strategy service that crafts data-driven plans tailored to your business goals, ensuring every aspect of your brand’s messaging resonates with your target audience. What sets me apart is my holistic approach—combining creative storytelling with analytical insights to deliver a strategy that not only captivates but also drives measurable results.

Process

1. Initial Consultation

We begin with a detailed consultation to understand your business goals, challenges, target audience, and current marketing efforts. This helps me tailor the strategy specifically to your needs.

2. Research & Discovery

I conduct thorough research on your industry, competitors, and audience. This includes market analysis, audience persona development, and a competitive landscape assessment to identify opportunities and areas for differentiation.

3. Strategy Development

Based on the research, I create a comprehensive marketing strategy. This includes outlining your brand messaging, content strategy, social media plan, SEO recommendations, and paid advertising tactics, all aligned with your business goals.

4. Review & Feedback

Once the draft strategy is complete, we’ll review it together. I’ll walk you through each element of the strategy, explaining the rationale and answering any questions. Your feedback is crucial at this stage to ensure the strategy aligns perfectly with your vision.

5. Refinement & Finalization

After incorporating your feedback, I refine the strategy to ensure it’s actionable and aligned with your goals. The final strategy document will include a detailed implementation timeline and metrics for measuring success.

6. Final Presentation

I deliver the final strategy in a comprehensive presentation. We’ll discuss the next steps, including potential support for implementation if needed, and ensure you’re confident in moving forward with the plan.

7. Implementation Support (Optional)

If desired, I can assist with executing the strategy. This could include content creation, social media management, or coordinating with other teams to bring the strategy to life.

8. Ongoing Evaluation (Optional)

To ensure the strategy’s success, I offer ongoing evaluation services. This includes regular check-ins, performance tracking, and adjustments based on the data to optimize results.

FAQs

What is included in the marketing strategy service?
The service includes a comprehensive marketing strategy tailored to your business goals, complete with audience personas, competitive analysis, content strategy, social media plan, SEO overview, paid advertising recommendations, and an implementation timeline. You'll also receive a final presentation to review and refine the strategy
How long does it take to develop a marketing strategy?
Typically, it takes 2-4 weeks to complete a full marketing strategy, depending on the complexity of your business and the scope of the project. I’ll keep you updated throughout the process to ensure everything is on track.
How much involvement is required from my side?
Your input is crucial to ensure the strategy aligns with your vision and business goals. I’ll start with a detailed consultation to understand your needs, and I’ll keep you involved during key milestones for feedback and approval
What makes your service different from others?
My service stands out because of my unique blend of creative and analytical expertise. I don’t just create strategies—I build actionable roadmaps that are data-driven, fully customized, and designed to deliver measurable results.
Can you help with the implementation of the strategy?
Yes! While my primary focus is on strategy development, I also offer additional services to assist with implementation, including content creation, social media management, and campaign execution. We can discuss these options based on your needs.
What if I’m not satisfied with the final strategy?
Your satisfaction is my top priority. If you’re not fully satisfied with the final strategy, I’m committed to working with you to make adjustments until it meets your expectations

What's included

Comprehensive Marketing Strategy Document
A detailed, step-by-step plan outlining the marketing objectives, target audience, positioning, messaging, and key tactics to achieve your business goals.
Audience Persona Profiles
In-depth profiles of your target customers, including demographics, behaviors, pain points, and buying motivations.
Competitive Analysis Report
A thorough analysis of your main competitors, including their strengths, weaknesses, and market positioning, to help you differentiate your brand.
Content Strategy Plan
A content calendar and strategy that details the type, tone, and frequency of content, as well as distribution channels to engage your audience effectively.
Social Media Strategy
A platform-specific plan for leveraging social media, including recommended content, posting schedules, and engagement tactics.
SEO Strategy Overview
An outline of key SEO practices tailored to your brand, including keyword research, on-page optimization, and content recommendations to improve search engine rankings.
Paid Advertising Plan
A strategy for running targeted ad campaigns, including platform selection, budget allocation, ad creative guidelines, and KPIs to monitor.
Brand Messaging Guide
A guide that ensures consistent and compelling communication across all channels, including key messages, value propositions, and brand voice.
Implementation Timeline
A roadmap that outlines the timeline for executing the strategy, with key milestones and deadlines.
Performance Metrics and KPIs
A set of defined metrics and KPIs to measure the effectiveness of the marketing strategy, along with tools and methods for ongoing tracking.
Final Presentation and Review
A final meeting or presentation to review the strategy, discuss the deliverables, and make any necessary adjustments based on your feedback.