What's included

• Mood board

  After a client consultation, I start every new project by creating mood boards. If the vision is very clear from the clients perspective, I limit the number of mood boards to one. If there's room for some experimentation and several concepts, I limit the number of mood boards to two. Any more than that has proven to confuse clients, so this is ultimately for your own good :) I will not begin the design process until a mood board is chosen. This is to make the process effective and prevent future disagreements/misunderstandings.

• Colour palette

  Every brand needs a colour palette! Whether it's a shade of black and white plus a highlight colour, or a full scheme consisting of five colours, is dependant on the concept.

• Font Kit

  A collection of chosen typography that complements the logo and the brand, for use in websites, written collateral, social media posts etc.

• Brand Patterns

  Not every brand needs a patterns, but most prefer to have it to strengthen the visual cohesiveness of the brand.

• Logos

  Can consist of a brand mark, monogram, wordmark, combination logo etc.

• Brand Styleguide

  A guideline in PDF-form where all of the visual assets of the brand is compiled with clarity and explanations for how to use the logo in combination with colours, typography usage, mockups for branding visualisation, and more! Think of it as your help book to make sure that your brand is consistent on all platforms.

• Logosuite

  A collection of all the visual assets (logos, patterns etc) in different formats (mostly JPG, AI, PNG, SVG) for you to use! this is what I call offloading, and is the final stage of the project. Usually the client has their own preferences of where they'd like to receive the files, but I advice Dropbox or Google Drive as the files tend to be big.