Start turning your company's technical knowledge into powerful content in under a week. It's great for marketing teams that have big ambitions for thought leadership, but are short on time or not sure where to start.

Just grant me a few hours with a company thought leader and we'll build a marketing plan designed to elevate their voice and connect with your target audience — including content you can start posting right away.

How It Works

Onboarding Questionnaire

Deep-dive interview (2 hours)

Progress check-in + feedback

Interview analysis and recommendations for thought leadership focus areas

Final deliverables so you can start putting your thought leadership into action.

Interview Takeaways Report

Highlights and soundbites from our deep-dive interview. We'll use this report for the next phase of our work. Feel free to leverage anything in here for your own marketing efforts, too.

Thought Leader Marketing Plan

A central theme for your thought leader, why we chose it, and how we envision their voice being woven into your marketing efforts. Think of it like a marketing plan for one.

Ready-to-Use Content

Start sharing right away with a quarter's worth of LinkedIn posts (12), 7 article topics to take your thought leadership even further, and a thought leader bio for use on LinkedIn and beyond.

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I have questions...

Our thought leaders are short on time. Do they really only need to commit a few hours to this?

It’s true. I'm an efficient interviewer and a savvy story-seeker. Clients that go through the kickstart program are surprised by how much useful information gets uncovered in only two hours.

What if I already know what my company’s thought leadership needs are?

That’s great! While you might not need this program, I'd still love to connect and see how I can help. Send me a note at jan@chasetheapex.com, I'll be in touch within 2 business days to schedule a call.

Can I do this kickstart program with multiple thought leaders?

Yes. This is a great way to start building a more comprehensive thought leadership program.

Does a thought leader need to be a company leader?

Definitely not! In fact, some of the best thought leadership comes from people working behind the scenes (think developers, engineers, product managers, data scientists, etc.)

Do you also work with entrepreneurs and founders?

I do. In fact, this program is great for entrepreneurs looking to establish and amplify their voice. Great thought leadership makes an impact whether you’re a team of one or a team of thousands.

I know we need help with thought leadership, but how do I identify the right person for the job?

I've been there. I'll help you figure out the best person for the job... and help you show the value of participating, too.

What happens after the kickstart program?

If building the foundation has you excited for more, I'm always open to talking about how I can support you with additional content work. Many clients choose to book quarterly thought-leadership deep-dives with me to keep the momentum going. They’re similar to the kickstart program, minus the “messaging pillars” part. If you’re looking for something more frequent and hands-on, we can talk about that, too.