Dynamic Strategist: Innovate, Data Driven, and Drive Result

Aliya A

(0)

Starting at

1,500

About this service

Summary

An experience communication consultant with a focus on innovation, sustainability, and product seeding. Over the past 5 years, I have provided effective high-impact marketing campaigns. My expertise spans various industries, including FinTech, e-commerce automation, and high-ticket financial products. I am proficient in remote working, possess excellent communication skills, and have a proven track record of driving growth and maximizing ROI through innovative, data-driven approaches.

By weekday, I strategise marketing campaign for top brands. By weekend, I surf waves and dive into the deep blue. When I’m not chasing ocean adventures, I mix beats and overanalyse the food I ate.

Process

thrive on structure and use frameworks to streamline my creative process, bringing order to a chaotic mind. Here’s a breakdown of my approach:

Objective:

Begin by defining the campaign or organizational objective.

Set clear communication objectives such as changes in awareness, perception, or behavior.

Audience:

Understand the target audience persona.

Analyze their information ecosystem to tailor the messaging effectively.

Strategy:

Develop a proposed messaging strategy.

Determine what you want the audience to feel, think, and do.

Use the framework: GET (target audience) WHO/THAT (action) TO (desired outcome) BY (strategy).

Implementation:

Plan the execution phase.

Choose the appropriate PESO (Paid, Earned, Shared, Owned) channels to use.

Scoring/Measurement:

Define what success looks like.

Establish metrics to score and measure the campaign's effectiveness.

Insight:

Analyze the results to gain insights.

Use these insights to inform future strategies and continuous improvement.

This structured approach ensures that all aspects of the campaign are aligned and effectively managed, leading to successful outcomes and continuous growth.

For more information please check my website

FAQs

What inspires you?
"People, Places, and Prices." These three things always amuse me because they reflect how society works. They are predictable through patterns, but also full of surprises.
How do you deal with Gen Z?
I feel that Gen Z is mostly tired of being told what to do and being underestimated. At the same time, they are also exposed to too many options and references. Therefore, I promote open conversations with them, make things transparent in the office, and give them a platform to speak.

What's included

Strategic and Comprehensive Marketing Plan
Develop a detailed marketing plan that outlines strategies, target audience segments, key messaging, channel tactics, and timelines. This plan will be data-driven and align with the company’s goals, ensuring effective execution and measurable outcomes.
Content and Creative Strategy
Create and oversee the implementation of a cohesive content and creative strategy across all digital platforms. Ensure consistency in branding and messaging, leveraging innovative formats like video, infographics, and interactive posts to engage and convert the target audience.
Campaign Performance Analysis
Create and oversee the implementation of a cohesive content and creative strategy across all digital platforms. Ensure consistency in branding and messaging, leveraging innovative formats like video, infographics, and interactive posts to engage and convert the target audience.

Duration

4 weeks

Skills and tools

Marketing Strategist

Business Strategist