Intro 💡

MVPs and fully-fledged products need to be measured in order for product teams to make the best decisions about where to go next. As John Doerr said, "You cannot improve what you don't measure".

The Service 🎖

I will help you make a decision about the tooling, the steps in the user flow that need to be tracked, and the actual triggers and questions you want to ask about user flows.

Deliverables 💯

Choice of tooling

Metrics design document

Triggers

General Documentation (what is measured, where, and how)

- Cost of tool

- Integration to your internal systems

- Managing tickets and support

Examples + Use Cases 🖐🏼

Use case: "Let's use Mixpanel to track where users are falling-off on the funnel"