Branding
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About this service
Summary
Brand Strategy Development: The process begins with a thorough analysis of your business, target audience, competition, and unique value proposition. A brand strategy is formulated to guide all branding decisions.
Logo Design: A professional logo is created that visually represents your brand. It serves as the focal point of your website's branding.
Color Palette and Typography: The service selects a harmonious color scheme and typography that aligns with your brand's personality and resonates with your audience.
Mood Board: A mood board is crafted to convey the overall look and feel of your brand. It includes imagery, colors, and design elements that set the tone for your website.
Visual Elements: Custom graphics, icons, and illustrations are developed to enhance the visual appeal and uniqueness of your website.
Website Design and User Experience (UX): Applying the brand elements, a website design is created that ensures a cohesive and engaging user experience. This includes layout, navigation, and responsive design for various devices.
Content Guidelines: A style guide is established to maintain consistency in the website's content, including writing tone, messaging, and voice.
Branded Marketing Collateral: If needed, the branding service may extend to creating marketing materials like business cards, brochures, and social media assets to maintain a consistent brand image across all channels.
Brand Launch: Once the branding is finalized, the website is updated with the new branding elements, and a formal launch is planned to introduce your refreshed identity to your audience.
Brand Guidelines: Detailed guidelines are provided to ensure that your branding remains consistent over time. This includes rules for logo usage, color codes, and fonts.
What's included
Description
It includes the development of a distinctive logo, a carefully chosen color palette, typography, and other visual elements, all aligned with a brand strategy tailored to your business.
Skills and tools
Brand Designer
Adobe Illustrator
Figma
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