Concept: "Family and Cultural Exchange" (3D/Cinematic Style)
Task: Create a series of 4 advertising banners for digital platforms (social media, targeted advertising).
Goal: Break through "banner blindness" through high-quality 3D visualization.
Typography: Clean, modern font in contrasting colors (light on a rich background) for maximum readability.
Branding: A fictional "Global Care" logo was created to emphasize the international aspect of the program.
Result
Four unique visual solutions were created that work as a single series, successfully bypassing visual clichés and convincingly conveying to the target audience (parents) the value of the Au-Pair as a reliable family member and an important educational element.