Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention to be spent elsewhere. Social media profiles can fall into disrepair quickly when left alone. An audit can help
get things back on track. On the flip side, there are those of you who actively maintain social media profiles and take great pain to keep everything updated and cohesive. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth. Basically,
audits are helpful for everyone, no matter where you’re at with your social media marketing.