Strategic Design

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About this service

Summary

My expertise lies in understanding complex service ecosystems, conducting user research, identifying pain points and drawing actionable insights in order to co-create strategies and products that align business goals with user needs. I believe in the power of empathy, research, and iterative design to shape meaningful experiences.

What's included

  • Personas

    Carefully crafted personas taking in consideration of the main users and insights drawn from extensive UX research.

  • Customer Journey Maps

    Customer journey maps to understand the current service cycle and proposal for a new and improved service cycle for elevated user experience.

  • Value Proposition

    Value proposition of all stakeholders involved in the service cycle.


Skills and tools

UX Writer
User Researcher
UX Designer
Adobe Suite
Figma
Miro

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