Custom Logo Design
Starting at
$
299
About this service
Summary
With over 6 years of experience in graphic design, I've developed a system to ensure every client gets precisely what they need when working with me, whether it's a new logo design or rebranding services. I'm here to help make sure everything runs smoothly from start to finish.
I understand that custom logo design is a significant investment. I offer a special package that includes a custom logo design that stands the test of time and fits your immediate needs. Your satisfaction is my priority, with unlimited revisions and adherence to your timeline.
The logo design process involves engaging with you to understand your requirements, conducting research, and creating and refining design concepts. Let's start.
- Our logo design process begins with a thorough design brief.
We gather crucial insights into your business, industry, and challenges through thoughtful questions and information collection. Your active participation is vital in shaping your logo's direction. We encourage detailed responses, saving you time and preventing unnecessary revisions through a brief preview.
What's included
I begin with the Research & Discovery Phase
In the Research phase, I start by collecting useful information, ideas, and inspiration to create a mood board that will later be used to develop the design.
Logo Sketches & Brainstorming:
Exceptional logo design begins with sketches, whether on a napkin or through carefully crafted illustrations. This initial phase often involves brainstorming and visual exploration.
Mood Boards and Reference Imagery:
Mood boards and reference imagery are collected from the start, sometimes with your input, to convey the desired look and feel for the logo.
Quick Sketches and Basic Forms:
From initial sketches, appealing visual elements are identified and developed further. This may include transferring sketches to grid or dotted paper and refining them with a pen.
Refining the Logo with Gridlines:
Further development involves using grids and lines to balance and align elements correctly, even for organic shapes.
Exploration in Monotone:
Before introducing colors, designs are evaluated in black and white to ensure they remain effective across various formats.
Creating a Logotype:
Consideration is given to how the company name will be represented through a logotype, selecting an appropriate typeface and customizing it if necessary.
Integration of Typefaces and Color Palettes:
Exploration is done on how selected typefaces work alongside logomark symbols. Various color palettes are tested to determine the most impactful approach.
Color Scheme Exploration:
Alternative color schemes may be presented to help visualize different possibilities.
Creating Digital Mockups:
Mockups are created to illustrate how the logo might appear in real-world applications.
Logo Design Presentation to You:
The initial logo design presentation is delivered in a secure PDF format for your review.
Discussing Logo Concepts with You:
Engagements are made to gauge your feedback and address any uncertainties or questions.
Concept Development:
Building on your feedback, the chosen concept is refined. This may involve minor adjustments to colors, layouts, or typefaces.
Completed Graphic Design Presentation:
At this stage, one concept is fully developed, and additional mockups and stationery may be presented as needed.
Expansion of Brand Collateral:
Following logo approval, the project may extend to other branding elements, such as stationery, marketing materials, and social media assets.
Final Files, Delivery & Support:
All design elements are created in Adobe Illustrator in vector format and can be exported to any required format.
Duration
Timeline (5 - 10 days)
Skills and tools
Work with me