What's included

• I begin with the Research & Discovery Phase

  In the Research phase, I start by collecting useful information, ideas, and inspiration to create a mood board that will later be used to develop the design.

• Logo Sketches & Brainstorming:

  Exceptional logo design begins with sketches, whether on a napkin or through carefully crafted illustrations. This initial phase often involves brainstorming and visual exploration.

• Mood Boards and Reference Imagery:

  Mood boards and reference imagery are collected from the start, sometimes with your input, to convey the desired look and feel for the logo.

• Quick Sketches and Basic Forms:

  From initial sketches, appealing visual elements are identified and developed further. This may include transferring sketches to grid or dotted paper and refining them with a pen.

• Refining the Logo with Gridlines:

  Further development involves using grids and lines to balance and align elements correctly, even for organic shapes.

• Exploration in Monotone:

  Before introducing colors, designs are evaluated in black and white to ensure they remain effective across various formats.

• Creating a Logotype:

  Consideration is given to how the company name will be represented through a logotype, selecting an appropriate typeface and customizing it if necessary.

• Integration of Typefaces and Color Palettes:

  Exploration is done on how selected typefaces work alongside logomark symbols. Various color palettes are tested to determine the most impactful approach.

• Color Scheme Exploration:

  Alternative color schemes may be presented to help visualize different possibilities.

• Creating Digital Mockups:

  Mockups are created to illustrate how the logo might appear in real-world applications.

• Logo Design Presentation to You:

  The initial logo design presentation is delivered in a secure PDF format for your review.

• Discussing Logo Concepts with You:

  Engagements are made to gauge your feedback and address any uncertainties or questions.

• Concept Development:

  Building on your feedback, the chosen concept is refined. This may involve minor adjustments to colors, layouts, or typefaces.

• Completed Graphic Design Presentation:

  At this stage, one concept is fully developed, and additional mockups and stationery may be presented as needed.

• Expansion of Brand Collateral:

  Following logo approval, the project may extend to other branding elements, such as stationery, marketing materials, and social media assets.

• Final Files, Delivery & Support:

  All design elements are created in Adobe Illustrator in vector format and can be exported to any required format.