If you are unsure of how to price your product or service, one of the best tools to reach an optimal answer is to run a conjoint analysis. This involves creating a very specific type of survey that takes ~10 minutes for each respondent to complete. You should have a customer list of at least 50 people who use or would likely use your product or service to ensure we have a significant sample size. The result of this analysis is a solution for what optimal pricing will be for your product or service. - 8 hours to set up survey - we then give your contacts/customers 3-5 days to complete this survey - 8 hours to process survey - 4 hours to build final presentation with findings 20 hours X $150/hour = $3,000 fixed price