What's included

• Creative Research

  A high-level analysis of top-performing ads and creative themes in your niche.

• Competitor Analysis

  Analyzing the type of performance ads the competitors are running and the engagement they're getting on them.

• High-level Ad Account Creative Review

  Identify areas where performance metrics can be improved. For video ads, for example, that would mean increasing ROAS, CTRs, Thumbstop Rates, and Hold Rates and driving down CPAs.

• Creative Brief

  Create a comprehensive brief for your review before starting any design work. This will give you a picture of the kind of ad creatives you can expect. Items include vital ideas behind the ads, possibly mood boards, motivators, creative themes, etc. The text overlays and the ad copy will also be included.

• Creative Execution

  Once you approve it, I will produce ads based on the creative brief shared. For video ads, they'll first only be built out in 9x16 format. The ads will include royalty-free background music, text overlays, transitions, SFX, and any stock video/imagery if needed. For statics, I will create two versions: 1x1 and 9x16.

• Revisions and Resizing

  Once the 9x16s are approved, I'll resize the video ads to 1x1s.