Visual Identity Design
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About this service
Summary
FAQs
How long will it take to create my brand identity?
For the "Full Package", the timeline varies based on specific project needs, but typically, you can expect delivery within 4-5 weeks.
How do we communicate, and how often will you update me?
I prioritize openness and transparency. You’ll receive regular updates via Slack, clear explanations. You can easily reach me via Slack and ask any questions or share your feedback.
What if I’m not happy with the design?
Your satisfaction is my top priority. I’ll keep refining the project until you’re thrilled with the outcome.
What's included
Consultation Call
A crucial first step in our project! Let’s connect for a quick chat to get to know each other better. We’ll zero in on your goals, map out the path to achieve them, and fine-tune your brand strategy.
Brand Strategy Workshop
Dive into a dynamic 2.5-hour virtual brand strategy workshop where we'll use an interactive digital whiteboard to uncover the core essence, personality, and mission of your brand. You'll gain clarity on why your brand matters and how it can create a lasting impact. My clients walk away with a clearer, stronger brand identity. This is your chance to share your ideas, and we'll wrap it up with a summary of our objective insights.
Logo Design
I’ll craft a range of logo variations tailored to your brand, including a primary logo, a secondary logo, and a distinctive logo mark, if suitable. The number of variations is flexible based on your project’s needs. Need more than three? Just say the word!
Typography
Typography is more than just picking fonts; it’s about strategically aligning them with your brand’s visual identity. I’ll select a pair of typefaces that harmonize with your brand's style. Remember, these are recommendations, not obligations. While you're responsible for font purchases, I’ll always prioritize free commercial fonts when possible.
Color Palette
Colors are powerful—they can capture the entire vibe, aesthetic, and mood of your brand. I’ll curate a bespoke color palette that embodies your brand's essence. Typically, I select 3 to 5 colors, ensuring your brand's visual impact is both cohesive and compelling, with no more than 7 hues.
Business Card Design(s)
A standout business card can make your brand unforgettable, leaving a lasting impression long after you’ve met someone. It’s like a pocket-sized piece of your brand that people can easily access whenever they need your products or services. I'll design your card in Canva, giving you a fully editable version that you can update anytime.
Brand Guidelines (Style Guide)
A brand style guide is your brand’s playbook—a detailed document that defines the rules and specifications for your visual identity, from logos and typography to color palettes and design elements. It’s an essential reference to ensure consistency and cohesion across all your marketing and communication efforts.
