I'll put on my scuba gear and dive deep into SEO, industry publications, and customer research to help you think through what you'd like to write and why.

The process of creating a content strategy depends heavily on what you'd like out of your content. But, in general...

Here's how it works

1. We'll grab (virtual) coffee. We'll do a free discovery call where you explain what it is you'd like to accomplish with your content.

2. We'll agree to the particulars. At this point, we'll outline exactly what you're receiving and for how much. It could be a Notion database, a spreadsheet, or a "Pepe Silvia" style corkboard -- whatever works for you. I typically do $60/hour but we can agree to a flat rate.

3. I'll perform interviews. Preferably the more people I can talk to the better: employees, clients, your aunt Judith, etc.

4. I'll head off to my writing hole. Here, I'll do heavy-duty SEO and industry research, possibly popping my head out to ask you questions from time to time.

5. And emerge with a strategy! The leads must flow.