Strategic and Product design services include everything from the benchmarking at the start to the metrics you want to achieve, defining the audience, crafting the product strategy, and turning any branding into product principles. Deliverables can be user research reports, usability testing summaries, product roadmaps, Target audience & persona definition, features mechanics, information architectures (IA), assumption mapping, journey maps, workflows/user stories, wireframes, and low-fidelity prototypes.