What's included

• User Research Report

  A UX research report is a summary of the methods used, research conducted, data collected, and insights gleaned from user research.

• Usability Testing Summary

  It's a report that includes: 1. An executive summary of the testing scope 2. Goals 3. Methodology used (Question types, Testing Environment, Metrics, Performance, Tools used) 4. Results 5. Bugs or issues 6. Recommendations and action items 7. Disclaimer 8. Appendix

• Product Design Roadmap & MVP Definition

  It's a shared source of truth that outlines a product's vision, direction, priorities, and progress over time. It's a plan of action that aligns the organization around short and long-term goals for the product or project and how they will be achieved. Usually, design roadmaps are made in productivity tools such as Notion, Jira or Confluence.

• Features Mechanics

  It's a document that describes features and experiences in detail with triggers, causes, consequences and interactions. E,g. A community feature can include text, audio, and video messaging, moderators, photo upload/download, threads, reactions, blocking a user, etc.)

• Information Architecture (IA)

  Information architecture (IA) focuses on organizing, structuring, and labelling content effectively and sustainably. The goal is to help users find information and complete tasks. It's a document that provides an operational map of how a product acts and functions for users. It's akin to a blueprint for digital products, displaying pages, content, interactions, and behaviours for the entire product.

• Assumption Mapping

  Assumptions Mapping is a team exercise where desirability, viability, and feasibility hypotheses are made explicit and prioritized regarding importance and evidence. The deliverable is a document that summarizes the results.

• Workflows / User Stories

  User stories are an explanation of a software feature written from the end user's perspective. This helps Agile teams understand what users want so they can deliver the best features. In general, user stories/ or jobs-to-be-done follow the format "As [customer profile], I want to [software objective] to [result]."

• Journey Map

  Journey Maps are a UX visualization document that showcases the steps that a user takes in a process to accomplish a goal. Personas are created with information gathered from user and stakeholder interviews.As a result of these activities, you can identify the most important functionality an audience needs.

• Wireframes

  A wireframe is a schematic or blueprint that helps you, your programmers, and your designers think and communicate about the structure of the software or website you're building. It's a two-dimensional illustration of a page's interface that specifically focuses on space allocation and prioritization of content, functionalities available, and intended behaviours.

• Low-Fidelity prototypes

  Low-fidelity (lo-fi) prototyping is a quick and easy way to translate high-level design concepts into tangible and testable artifacts. The first and most important role of lo-fi prototypes is to check and test functionality rather than the product's visual appearance. Here are the essential characteristics of low-fidelity prototyping: - Visual design: Only some of the visual attributes of the final product are presented (such as shapes of elements, basic visual hierarchy, etc.). - Content: Only key elements of the content are included. - Interactivity: The prototype can be simulated by a real human. During a testing session, a person familiar with design acts as a computer and manually changes the design's state in real time. Interactivity can also be created from wireframes, also known as "connected wireframes." This type of prototype is wireframes linked to each other.

• Target audience definition

  A target audience is an overview of a business’s customer base. It usually includes information about their age, gender, personality, income and more. We break these traits into two general categories: demographic and psychographic. These traits can give you a better idea of how your target audience thinks and acts. Then, you can cater your message to that audience.

• Buyer persona

  A buyer persona zooms in to look at specific group members that will use your product. These zoomed-in portraits are archetypes of individual customers. You can use them to glean insights into your customers’ buying process. As a result, they should help you determine how to market to each type of person most effectively.