Marketing Photography

Elizabeth Leitzke

Starting at

$

200

About this service

Summary

**1. Pre-Shoot Consultation:**
- Initial meetings to discuss the client's brand, marketing goals, and specific requirements for the photography project.
- Planning sessions to outline the concepts, themes, and objectives for the marketing campaign.
**2. Product Photography:**
- High-quality images capturing the details, features, and uniqueness of the products or services offered by the client.
- Highlighting product functionality, design elements, and aesthetics to create visually compelling marketing assets.
**3. Lifestyle and Brand Storytelling Photography:**
- Capturing images that convey the brand's story, values, and ethos through staged scenarios or real-life situations.
- Lifestyle imagery showcasing products or services in use, illustrating how they fit into consumers' lives.
**4. Corporate and Business Photography:**
- Portraits, headshots, or group photos of team members, executives, or employees aligned with the brand's identity.
- Office space photography highlighting the work environment, culture, and professionalism of the company.
**5. Event Photography:**
- Coverage of corporate events, product launches, trade shows, or promotional events to document key moments and engagements.
- Capturing the ambiance, interactions, and highlights of the event for promotional and marketing purposes.
**6. Location and Architectural Photography:**
- Showcasing physical locations, facilities, or storefronts to highlight the business's premises and attract customers.
- Utilizing composition and lighting techniques to capture architectural elements that align with the brand's image.
**7. Customized Visual Content Creation:**
- Tailoring visual content that aligns with the client's marketing strategy and resonates with the target audience.
- Collaborating to create custom visual assets, including social media content, blog images, and ad visuals.
**8. Post-Production and Editing:**
- Professional editing, retouching, and enhancement of images to ensure consistency, quality, and adherence to the brand's aesthetics.
- Color correction, cropping, and other editing techniques to produce polished and visually appealing images.
**9. Deliverables and File Formats:**
- Providing high-resolution images suitable for print and various digital marketing platforms.
- Delivering images in formats like JPEG, TIFF, or PNG, optimized for different marketing channels and purposes.
**10. Licensing and Usage Rights:**
- Clarifying usage rights and licensing terms to ensure proper usage of images as per the agreed-upon scope and duration.
- Ensuring compliance with copyright laws and specifying usage limitations if necessary.
**11. Collaboration and Client Involvement:**
- Engaging clients throughout the process, allowing input, feedback, and revisions to meet marketing objectives effectively.
**12. Timely Delivery and Follow-Up:**
- Adhering to agreed-upon timelines for delivering finalized images and providing support or follow-up services as needed.

What's included

  • Deliverables for Marketing Photography Client:

    **1. High-Resolution Digital Images:** - A collection of professionally captured high-resolution images suitable for various marketing materials such as print ads, brochures, catalogs, and large-scale banners. - Image format: JPEG or TIFF, ensuring top quality and versatility for marketing collateral. **2. Web-Optimized Images:** - A set of web-optimized images in lower resolutions, optimized specifically for online use, including websites, social media platforms, and email marketing campaigns. - Image format: JPEG or PNG, tailored for fast loading and compatibility with online platforms. **3. Image Variety and Versatility:** - Diverse shots showcasing products, services, or brand elements in different angles, compositions, and settings to provide a comprehensive visual narrative. - Lifestyle shots or staged scenarios highlighting the product/service in real-life situations, adding depth and relatability to the marketing content. **4. Customized Image Editing:** - Professional post-processing work including color correction, retouching, and enhancements to ensure the images align with the brand's aesthetics and marketing objectives. - Consistent branding elements and visual identity integration as per client guidelines. **5. Usage Rights and Licensing:** - Agreement on usage rights specifying the intended purpose and scope of image usage for marketing endeavors. - Licensing terms, including the duration and limitations on usage as agreed upon between the photographer and client. **6. Customized Packages and Formats:** - Flexibility in providing customized packages based on the specific marketing campaign needs. - Offering images in various formats or sizes as required for different marketing channels and platforms. **7. Timely Delivery and Collaboration:** - Adherence to agreed-upon timelines for image delivery, ensuring punctuality and professionalism. - Collaboration throughout the process, allowing client input, feedback, and revisions to meet marketing goals effectively. **8. Additional Services (if applicable):** - On-site photography sessions at multiple locations or setups to capture diverse marketing content. - Composite imagery or creative manipulation to produce unique marketing visuals. **9. Discussion of Additional Requirements:** - Addressing any other specific requirements or expectations the client may have regarding the deliverables or the photography process. **10. File Delivery System:** - Use of a secure and mutually agreed-upon digital delivery system (e.g., Dropbox, Google Drive, WeTransfer) for delivering the final images, ensuring ease of access and security.

Duration

Will be discussed

Skills and tools

Photographer

Adobe Lightroom

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