Comprehensive Brand/Visual Identity
Raj Solanki
(0)
Starting at
$
2,000
About this service
Summary
Brand Identity revolves around exploring an idea and direction and exploring it to the fullest. Being able to have an emphasis on how your brand conveys it's message and connects to the audience you are targeting. I love to explore in a way that feels structured at first, and then experiment with unique styles to find something that gives a special feeling for each respective brand.
Process
Understanding exactly what your company and brand wants to convey, what is the feeling we want to evoke to users, and who are the users?
Determine what are some keywords and characteristics to tie to your brand
Explore 1-3 options for art direction
Finalize art direction, develop visual identity for said direction
What's included
Art Direction
Exploring 1-3 art directions for your brand based on the voice of the company. While it's good to have an idea, sometimes you stumble upon a different or related direction that feels more cohesive with your brand's voice.
Comprehensive Visual Identity
A full brand book that can consist of: - Logos - Marks - Color and Usage - Typography and Usage - Visual Patterns, Textures, and/or Illustrations - Art Direction - Web Design - Concise guidelines on how to keep branding consistent across mediums and publications. *Depending on client needs!*
Duration
3 weeks
Skills and tools
Brand Designer
Graphic Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma
Spline
Work with me
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